Enterprise Station SEO: According to the latest published SEO optimization guide V2.0

Objective:

These two days saw Baidu recently released the "Baidu Official SEO guide V2.0" found that some things have been validated, and write out to share with you, although not comprehensive, hope that experts do not laugh, beginners can learn from each other.

　　I. Website speed

Website speed has always been a constant topic, but also the industry can reach a consensus of the SEO agreement. About the speed of the site, Baidu's requirements and other mainstream search engine requirements, stable and fast server is any site SEO necessary factors, is the foundation of the site. Individuals have the following recommendations:

㈠ don't just fancy price, good service naturally needs good price. In particular, enterprise station, if because of the purchase of Low-cost servers and often paralyzed servers, not conducive to SEO things small, customer churn things big, therefore, business owners should know how to weigh.

㈡ try to choose domestic host. Although Baidu has been stressed on the domestic mainframe and foreign hosts alike, the fact is true, but foreign host after all in foreign countries, relative to domestic host instability factors will be more, and once the host problem, service response time will be relatively slow, business owners can not need to choose a foreign host for the sake of convenience, in the long view , foreign host if improper choice, but will be more than domestic host more things.

㈢ often focus on the status of the site. No server can guarantee a steady state of 24 hours per minute. Therefore, please always pay attention to their own web site, once there are problems, timely service providers to deal with, and then the good thing is to maintain.

　　Two. Website structure

About the structure of the site now there are many, there are many ways to do so, this can be said to be more flexible. However, no matter what the structure, Baidu is still emphasizing the "user experience" then, Baidu also has given a few suggestions, at least, the big direction we can follow the requirements of Baidu to do:

Settings for ㈠url

1. A Web page corresponds to a URL. This is the most basic, the purpose is to not use the user confusion.

2. Do not use unconventional URL forms. This is specifically proposed by Baidu, which is estimated to not use households to create a sense of trust.

3. Let the user know the information to be viewed through the URL. This before the noncommittal, this is the official response to Baidu, hehe.

4.url as short as possible. I shouldn't have to explain this. We all understand.

5.url static or not. Baidu stressed that the problem many times, said it is no impact, but there are a lot of premises, giving people feel less powerful, therefore, I still encourage you to use static directly, easy.

The writing of ㈡title

Baidu gives the tilte suggestion is truthfully reflect, do not carry on the keyword accumulation. The reference format provided is as follows:

Home: Site Name _ Provide the service introduction or product introduction

Channel page: Channel name _ website name

Product Page: Article title _ Channel name _ Site name

This kind of writing is a more classical mode, and the individual is also like such a model. Especially for the corporate web site, too fancy and too many keywords to customers distrust, even if the SEO done very well, conversion rate is not necessarily high. PS: There is something we all know, repeat, do not make every page of the title is the same.

The writing of ㈢description

Baidu gives the suggestion is each page best have different description, before to keyword and description are not very important, although all have serious write. The personal advice is to write a summary of the page and write a contact form. When the server is not accessible, it can also let users know the content of the Web page, as well as contact information to minimize customer churn.

㈣ about website Flash, JS, picture

Baidu this time clearly stated that the Flash, JS and picture content is not recognized, and proposed to reduce the use. If you use the picture, it is best to add alt text description, this is in the Baidu statistics inside the SEO proposal is very good embodiment.

㈤ each page needs to have a navigation that makes it easy for users to browse through individual pages.

Navigation, Baidu recommended not flash and complex JS, and less with pictures, more text, really want to use the picture when the best is to add alt text. No matter what site, personal advice is to use breadcrumbs for navigation.

　Three. website revision or change domain name

With the rapid development of network marketing, enterprise station of the revision and change the domain name can be said to be commonplace, but often revised, the weight will appear temporary decline and so on. Baidu gives the following recommendations:

1. Try to avoid complete replacement of whole station contents. This stems from Baidu's site content and subject to change after the decision method. That is to completely change the subject and content of the site as a new station, remove the original weight.

2. Use 301 Redirect to permanently point the old URL address to the new page/domain name.

3. After changing the domain name, to enable the old domain name to access a certain time.

4. Baidu Webmaster platform to submit a new domain name and URL. (Selling your product again)

　Four. Web server replacement

This problem is more common than the website revision. Often have webmaster said server paralyzed, change the server was K or down right. From this we can see that Baidu's replacement of the server is very important. At the same time, after observation, I found that a common point of k is that they are either the server paralyzed space, or the server is due to change space when the K. Baidu's response this time has also verified this. summed up under the proposal of Baidu in fact, a: the site to the full transfer to new space, and maintain the old space can be accessed until the Baidu spider access to new space and then close the old space.

Above is my personal to Baidu SEO proposal of a general understanding, mainly for the website construction operation. and simple site construction considerations. The settings for the server will be written later.

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