Enterprise website: To do the most noteworthy five checkpoints SEO

Source: Internet
Author: User

Corporate web site is most of our webmaster are not unfamiliar with an area, believe that a lot of webmaster in the company before doing a class, many also have optimized the experience of the enterprise site, as a whole, the corporate site is mostly to show the company's image and established, so in the SEO does not have too many hard requirements, But not all business stations are like this, for most corporate sites, or hope that through the basic SEO optimization to improve the flow of users and orders of the number, I previously in the company, but also optimized the enterprise station, so the combination of their own little experience to and everyone to explore the site to do SEO should be attached place.

Heading (title) off: It's easier to see a headline, but found that the most problematic, corporate web site is the most important it updated how much content, nor is it the site snapshot of how new, because it is the nature of the product rather than information, so the search engine can judge such a site even if not often update will have a good weight, Because this kind of website is more stable, so the most important thing is product information, and the title of the webpage is the direct feedback of product information. But a few common mistakes are the first page stacking keywords, the inside page and the first page of the same title, or in order to optimize the long tail keyword and intentionally replace the inner page title. These are the more common phenomenon, I hope that the novice webmaster do not make similar mistakes.

  picture (ALT) off : The Enterprise website has its own products, so no matter in the home page or inside pages will have some picture products are displayed. But the picture in the process of SEO has been not very friendly, but it does not matter, the most important thing is to be processed, if the number of pictures of the site is not very small, if it is a large number of pictures must be processed, so you can guarantee the opening speed of the site. There is also a lot of seoer will be talking about the problem, that is, to use the ALT attribute, my answer is the same as everyone else, be sure to use, and do not forget to use. Because in the place where there are pictures the Alt attribute corresponds to the anchor text label. Using ALT is absolutely harmless.

  location (CSS) off : This position can also be understood as a layout or a structural off. Corporate Web sites do not spend too much effort and time doing external links, this and personal site is not the same, so the overall weight of the site is limited, so the important content must rely on the front or left to show, even on the page on the right side of the position, but also through CSS to put the code on the position, This will enable search engines to quickly find the important content of the site, such as the article on the left, and lists and charts on the right. Do not underestimate this move, because this will directly affect the weight of the page, because some of the content of the page is too far down to the right, search engine will not give too high weight, then long tail words will not have a good ranking.

  Bottom (BOTTOM) off : The bottom of the link is the location of links, one is not to link the search engine address to serve as a link, the significance of this is not very small; second, do not put the site to optimize the keyword using the anchor text link all over the chain, This seems to strengthen the internal link or anchor text number, in fact, it is very easy to let search engines judged as cheating. Of course, if this does not mean that it will be treated as cheating, but he is at least not a friendly symbol. In fact, SEO is a detail, especially for the homepage of the site, sometimes very small differences, often is the result of subtle factors. There is also an important point is that with the site, do not want to turn off the channel between the best link between the pages.

  navigation (MENU) off : navigation refers to the site's main navigation and this navigation between the word, or the main navigation has been some of the items are best not to appear in the secondary navigation, because the secondary navigation is a supplement to dominate navigation, do not simply list some of the keywords placed in the secondary navigation, This will make it difficult for search engines to determine exactly what the theme of a Web page, because the weight of the site navigation is still very high, if the keyword anchor text and secondary navigation both point to a page, and the two keywords are different, then will have some impact.

In fact, the difficulty of enterprise website optimization is generally not too difficult, as long as we pay attention to the place, do not appear some common mistakes, the link sent some links, the update some articles on the update of some articles, then in a little while, there will be some harvest. But if you do not follow the common sense of the card, it is likely that there will be unexpected results. Corporate website and personal site compared to the biggest advantage is more stable, as long as there is no big problem, the site will always continue to exist, so from this point will also be the importance of search engines, we have to take good grasp.

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