Face full Auction Search results page SEO How to play an effective value

I think we all have a deep understanding of the search engine market was a monopoly, the rules began to money. Search engines, no matter which industry which category, the largest flow, the highest commercial value of the word, has already been the auction rankings occupied. The natural rankings have been squeezed to eight or nine places. Ask, even if seoer put a lot of energy, a lot of resources to the natural ranking to do the first, but also how much value? Then for Baidu SEO, whether there is the value of utilization?

SEO value is certain, but, as we SEO industry practitioners, our way of thinking must be changed.

　　1. The pursuit of the overall ranking of the site, not the home page ranking

A few years ago, we do SEO ideas are similar, a domain name on behalf of this site, and the home page represents the domain name. Through this domain name, grab the keyword ranking, all resources are concentrated in the home page. Is this rule still applicable today? Not applicable. The so-called overall ranking of the site, is our site under the rank of all pages. Web page is the basic unit of rank, not domain name! Due to the randomness of Internet users ' behavior, the value of flow is greater than the value of ranking. In this way, in order to achieve the maximum flow of SEO, how to operate?

2. Improve the overall content of the site

Total site collection = Search Engine Crawl quantity * page quality. Search Engine crawl = Total dwell time of reptiles/duration of individual pages. This involves the aspect of the site operations, a single page to stay as little as possible, this requires the speed of access to the site enough natural delivery, code enough standardization, web site procedures run high efficiency. And the total time of the crawler is by the search engine to give the site (weight) and passive guidance (link). There are many reasons for the decrease of crawl volume, such as firewall, HTTP return status code continuous, system upgrade, server running efficiency, program running efficiency and so on.

The quality of the page is determined by technology and content. The technical aspect mainly involves the page the state and the coding normative, but the content aspect is the well-known original. The availability of pseudo original, whether it is still useful, this is not conclusive. Just imagine, now the market most of the pseudo original tools or keyword replacement methods, such a simple principle, software developers want, search engine scientists do not think? But the good news is, as the site as a whole is not so popular concept, there are a lot of original content, hidden in the depths of the site, Not crawled or included. And this part of the content, for search engines, is the original content.

3. Website overall click Rate

This is a very simple arithmetic, if the existing site's overall click rate is 1%, we will increase the click rate by 1%, then, the flow of income is doubled. How to increase the click rate of the page? Its core idea is to find the right person by keyword, and bring it to the right page. This requires the analysis of their own web site or peer site traffic, found that the user needs, according to the needs of the simulation of the user's search behavior, user behavior words, and in our own site to provide relevant content, hit the user's needs, naturally obtained traffic. Title and site description is whether attractive, will directly affect the overall site clicks, because the site's title and description are automatically generated by the rules, bulk operation can be said effortless. And what kind of title and description to write, we need to be based on the needs of the target users to ponder.

　　4. Weight, relevance first

Chain or inner chain. The principle we need to follow is not PR, not snapshots, but relevance. Believe that people who have seen Google Blackboard and Baidu related patents (open patent), it is easy to understand this point. High-correlation links are valid for both inbound and outbound links. And the search engine calculates the correlation formula of the webpage also indicated, the correlation page, its weight impairment value is very small, but the correlation is small, the weight will be greatly impairment, even is 0. Of course, compared to Google, Baidu will pay more attention to the value of the chain. Of course I can't list all the factors that affect weights here. Just to tell you that the original idea has changed now.

Finally, summarize. SEO Flow = Overall Collection * Overall ranking * overall rate of Click. In the popular words are bidding to carve up today, how to better hit multiple demand, long tail demand, to obtain more accurate flow. Its value, sometimes will also be due to a wide range of keywords.

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