Find common or trend in product design

Article Description: several product trends.

Successful products, when placed on the desktop for everyone to learn, many successful elements have become the past, from which to find common or trend, but can provide a reference for future products. Today thought four point, only for everybody's reference

of Essence

What is the essential requirement? Once on the road heard a mother asked her child: "What do you want to buy?" "The Fridge!" "Because there are a lot of good food in the fridge?" "Well!" said the man. "Because you want to eat, so buy refrigerators, this is the essence of demand." Clear this essential demand, "delicious" to meet a lot of methods, microwave ovens, electric ovens, etc. if the demand analysis to the refrigerator, it will be made out of a variety of refrigerators

User interviews and user surveys are the most basic form of demand discovery, and can be found by "solving their problems" to discover "essential needs". After discovering the essential requirements, we begin to try the solution, which is like finding the right tools from a bunch of tools to meet the essential needs; the essence of product design is to weaken the concept of tools, reduce the cost of selection, and shorten the distance between users and requirements.

Symbian Mobile internet need to set up "access point", take China Mobile network, there are mobile MMS, mobile Dream Network, GPRS connection to the Internet, nokia.com, as well as WiFi, in the previous user manual, you have to the user to popularize access point knowledge. "Users want to be on the Internet" This is the essence of the needs, the various methods, access points are tools, S60 V5 system began to package access points into a group, set priority, according to the scene and user action automatically select the most appropriate access point

Whether it is the SNS of yesterday's scenery, or the current popular microblogging, Kik, even telephone, text messages are only in the interpretation of "human contact" the essential needs. People will choose different tools according to the scene and the degree of urgency, similar to the access point, after the various tools will form a set, semi-automatic choice, as the bearer of "people" Address book, will also become a hotspot (reference: I want this newsletter)

ABCDE represents different contacts in the figure

of mainstreaming

When someone finds out that one of these tools works and is used by more and more people, it becomes a mainstream tool.

Features of mainstream tools:

1. Low-cost options
2. High cost of competition
3. High-speed wear (elimination)

such as the current very beautiful "Angry Birds", if not clear behind the essential needs of it, just know the tool-the leisure level break prevention games, can also scenery a while, this is the mainstream tool low-cost choice. As more and more people are involved in this field, the cost of competition will increase, and the enthusiasm and freshness will soon be consumed, thus quickly eliminated (happy net)

The mainstream allows you to quickly find a point of entry and a workable solution, and get good results in the short term, but do not cling to one of them, in the wear to a certain extent, to be timely to let go, otherwise it will be users and peers as "stubborn"; if you hold it, it will not only be a typical failure, it will be added "you see, So good tools, just by him to use the bad, unfortunately! ”

Future of

If the summary of the blog in the article classified as done, now outspoken microblogging "anywhere to share information" represents the doing, that to do will not be a new demand? Group purchase has proved to us the "to do" advantage, from the future of "to do", will be in micro-bo, SNS and other existing products found in the new demand point and business model?

Last year was widely favored lbs, this year has entered a trough period, if the current attendance on the timeline, can only count as doing, that is, "Where am I now, doing?" "If you extend your thinking to do, it is a wish that the check-in is no longer a point, but a line between the existing position and the other position, and not only the current location, but also the goods and businesses you intend to use (the consumer willingness to host users)."

existing lbs

lbs that extends to the line (target)

of correlation

No matter the story of beer and urine is really false, the related recommendation is always bring a small profit. There are two ways to implement the correlation, one is based on the content or tag matching, such as related articles, no search, etc., the second is the user behavior matching, such as Amazon's "buy this product customers also buy", "commonly purchased goods" and so on. One of the first has certain limitations, such as I bought a humidifier, you do not need to recommend other humidifier, more likely to buy filter cups and other accessories. The author recently made the newspaper products want to realize the second recommendation, unfortunately was told can not be realized, OMG, really that difficult mody?