Five reasons to invest in PPC and SEO content development

Often, the cost of content innovation is placed in search engine optimization. Now, with the interaction of social media and SEO, content marketing is booming again, and the SEO team and its supervisors and marketing executives decide what they are developing and what they cost. However, the outstanding content is not only to force SEO and social media. If the management is correct, the outstanding content also pays the force to search.

This week, our customers were very concerned about the development and investment of outstanding content and had a series of discussions. Industry experts believe that the vast majority of online marketers of SEO and search engine marketing content is insufficient investment, the need for content development investment caused greater concern. Textbroker. Stacey, an analyst at Stacey, says 50% of SEO Investments and 15% of the SEM budget apply to content development. However, since many marketers and advertisers are not investing in content development, I have the following analysis of the five major reasons why they do not value content development investment. In the investment content development, I also analyzed the paid clicks, because in the online marketing campaign, the same content investment is beneficial to the pay and the organic search.

First, the early cycle of content investment. If you've been investing too low on content development, you should consider content development for SEO and PPC. Start with content development around brands and primary products and services, as content will serve both SEO and PPC. Second, focus on the brand of SEO is not in its rightful place. Google and Bing have an edge in brand rankings, but sometimes it's not enough. If you don't do research to understand all the keyword content, you may invest in excess. A good ranking of SEO content for all content does not mean that you cannot bid independently, or even a different landing page.

Third, you have the content synchronization opportunity. The vast majority of people just from the perspective of SEO and site visual angle analysis of content development. This is actually a kind of short-sighted. If you have the opportunity to develop content and upload it to a reputable website, take this opportunity.

Four, because the landing page matching is poor, you bid some keywords may fail. The quality score may be the only reason. Of course, Google and adcenter may be penalized by a lack of relevance to the landing page. If your landing pages are performing well, you'll have to review and evaluate most of the key and top-priority keywords.

Five, you have the opportunity to develop exciting and very interesting content, which will also have social and link potential, which will be a strong strategy. Each business is different, so the online marketing strategy is different. You must make the best investment assessment of content development for your specific business and determine your content development cycle period.

(Original in: June 8, 2012, compiled: Song XI)