Focussend "FEMB": The Writing art of mail marketing in tourism hotel industry

Why does the world's top 500 need to advertise? This question should have been thought by many people. For the enterprise, each advertising method is to pass the brand value to the user, convey the connotation of a brand. For marketers of email marketing, the message's subject and product description is more than just a simple slogan, it's about telling the user what you can offer them and what needs to be met. These will also require companies to focus on their own brand positioning. At present, many tourism-related enterprises will maintain customer loyalty and stickiness through e-mail marketing, and promote their product services or marketing activities in the form of e-mails. So how to travel hotel industry from the basic text to start, to convey the brand value of enterprises?

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"What does that mean for me?" ”

This is a question that marketers in the hospitality industry must answer from their own perspective. When you're doing email marketing, take into account what this message means to you, because it's important from the user's point of view, and the question is whether the user opens the core of the clicked email.

When users listen to your marketing advice, they want to know what they can get. For example, compare your marketing strategy to a gift box, and when the user opens it, they find that there is nothing in it. They will lose affection for your company. Then the user may never open another box, even if the box is filled with gifts.

Therefore, for the tourism industry marketers, must pay attention to the connotation of the product, so that users can get what.

So how do you combine marketing information to answer this question? Focussend, a leading e-mail marketer in the country, mentions two ways in its new edition of Femb (focussend email Marketing e-book):

1. the description faction

Some marketers tell users the message "What is this product" in a descriptive way. The way described focuses on the quantitative characteristics of products and services.

For example, you can explain that the hotel has air-conditioned rooms, a swimming pool and free breakfast. The feature described is the first thing marketers think of. But this near-baimiao factual narrative does not attract the attention of users. Using a descriptive method to send a message is a bad way.

Experience Pie

Email marketing copywriting is one of the easiest ways to be overlooked. Rather than telling users directly about their products and services, a better way is to tell customers what they can feel about using these services.

"What can you do in your travel destination and what kind of life can you enjoy?" ”

This is the experience that users can get through this product or service. For example, in an air-conditioned room you can have a more restful sleep; Swimming can make you feel refreshed; a free breakfast allows you to start a new day. Who is not willing to enjoy it through such words?

The change of the propaganda text is the first step of the transformation of your marketing thinking, the expression of experience faction is from the user's point of view, to meet the needs of users. The description faction simply tells the user what product or service you have, but does not tell the user what you can do to help it, and is not attractive enough for the user. In his "Femb", Focussend put forward a lot of methods and tactics about the mail marketing in the tourism industry, and offered the marketing new ideas to the relevant marketing personnel.

Visit Focussend official website and download the latest tourist hotel industry "FEMB"-

Http://app.focussend.com/focussend/cust/focussend/Ebook/register/registration.html

Focussend "FEMB": The Writing art of mail marketing in tourism hotel industry