10 SEO suggestions before and after the enterprise website on-line

Source: Internet
Author: User
Tags iis prepare

Recently hand inside a business station because a mistake not timely open search engine included, although brought a certain impact, but also let me a blessing in disguise, I believe that the site gradually stabilized, keyword rankings will skyrocket. Just also take this opportunity to talk about the business site before the online should pay attention to some places, the right to remind yourself.

1. Determine the structure of the entire site and no longer change

The structure of the site should be very clear before doing the site, and if necessary do not easily change the structure of the site. I personally prefer the site planning for the two-tree structure, the following figure Fords Lighting Chinese web site structure diagram, page multilevel classification, and the structure in the site map, will be very conducive to search engine Spider area index your entire site.

  

2. Check keywords and description settings

Although every webmaster from the earth Know a website home page keywords and description has not been a key to the promotion of keyword rankings, but for corporate sites, the most important thing is to promote their products and disseminate their information, so set the right amount of keywords is very necessary. As for description, "SEO wisdom" a book has also mentioned many times to the homepage of the description is best to describe the business and contact information, sometimes can also play the effect of surprise. Of course, as to how it should be set, it is the beholder, the need.

3. The website front desk user Experience

Corporate web site focus on the simplicity of the page rather than the fancy, focus on the effectiveness of information rather than comprehensive, but this does not mean that an enterprise site should be simple like a piece of white paper, but also to consider some access to the user's internet base. So in addition to the most basic drug-compatible mainstream browser, the enterprise website should do some basic testing before the user's point of view to experience the site, not as easy to find products to do the site people do not feel, but for some small white users is a very serious problem.

4. Add nofollow tags to some links

Of course, not to let you add nofollow tags to your own links, these immoral things do not do ah. Corporate Web site will be God horse about us, introduction to similar pages, these pages are generally for visitors to see, the overall ranking of the site does not have a God help, and these pages because of customer requirements are placed very close to the front, so my own approach to the decisive plus rel= " Nofollow ", originally new station homepage weight is not very high, these pages or not shunt weight good. Of course, if you think these pages can increase your number or weight, this is a different story. I am in my blog processing method is, and so on the site has a good weight, and then these sites inside the nofollow have selective remove.

5. Check the site dead link

A dead link is equivalent to a bad pot of a good hot mouse excrement, so must not be the site design and development process of the resulting dead link to keep the site online. General Chinaz and other webmaster sites have dead link detection tools, and then a bit more stupid way is to manually check the template or the front page.

6. Prepare the right amount of soft and pseudo original articles

General new station online, Google compared to the force, and the Niang is very not to force, so in order to enter the Baidu as soon as possible, we must prepare a certain number of soft and pseudo original article for the website of the online hype and seduce a variety of search engine spiders, of course, these damn spider spiders are very difficult to feed, So the number of articles must be enough.

7. Test the performance of the host and detect stability

Small and medium-sized enterprises are used in the Web site is a virtual host, in order to prevent the possibility of large access after the host problem, the site's administrator should be used to the Web site to do basic testing of the virtual host, if the IIS server, it is best to ensure that the number of IIS connections enough. In addition, the site should use some server monitoring software 24-hour monitoring of the state of the host or the site, to prevent accidental downtime, such software or services now have a lot, such as monitoring treasure, Chinaz webmaster Nanny and so on. A lot of corporate sites are generally built station companies lost in the server after the basic no longer, if the host because of the peak time slow or downtime and lost customers, it should not be.

8. Open account in the mainstream SNS website and Weibo

SEO Master Zac has said, search engine can identify the link of microblogging, and the current very popular Instant Search is also more micro-blog as a source of information, so any corporate site should be in the mainstream SNS website and Weibo to open their own official account, of course, the most important role is to promote their own brand. I do little in Weibo marketing, but that doesn't mean it doesn't matter.

9. Stability of the link to increase the site

We all know that the chain is the Emperor's truth, so the most important step after the site is to steadily increase the chain for the site, of course, if you increase the number of thousands of outside the chain is not no good, but this is not only to run the risk of being punished by the search engine, and the effect is certainly not as good as the cumulative steadily improve the results achieved Now hint that the number of the chain is a technical manual work, whether by software or by hand or by money to buy, individuals have personal practices, here I do not say more.

10. Set Robots.txt

This is the site before the most important one, those pages are given priority to search engines to see, those pages can not let search engines crawl, through robots.txt submit their own sitemap and so can be achieved with the help of powerful robots.txt.

These are some of my temporary summary of experience, if there is insufficient also please add. This article can start address: http://www.ftsled.com/blog/11.html reprint, please indicate the source. After the end of 15 this year is over, I wish you all in the new year business is booming, the wealth of wide.



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