Analysis: How to do the medical site SEO

We all know that every time the search engine once there is a new algorithm update, the medical site is always in the front, today 77 blog to write a medical site how to do seo.

Zhengzhou SEO 77 in writing a medical website how to do seo this article, really thoughtful for a long time, never know how to start to write this article, or some hazy, but

Is 77 here will share with you the medical site how to do SEO experience.

1, we need to know what the user needs

Users here refer to our site's patients, every person looking for a medical site is a very urgent demand, of course, the price will be a very small aspect of their consideration. But, like when we were sick.

Always say such a word: "As long as it can be cured, it doesn't matter how much money you spend." "So, users are more concerned that we can not meet their needs, because they are very purposeful, so very little to browse the site,

They only need to find the information that can help them, and as soon as possible to find the channels of treatment, early appointment so that can be faster to cure. So now we're going to find a lot of medical sites covered with

Mansi's Reservation button. And they are usually interested in "authoritative" "professors" and some successful cases, so we need to do a medical website first from the patient's perspective to do the user experience

is very important. (Mansi's reservation button is not recommended, affecting the reading experience)

2, the construction of the website content

The medical website completes the content construction to the SEO as well as whether can quickly satisfy the user needs to play the vital role, therefore we in the website content construction time must according to the user's need to carry on the construction, only this

A website can fully solve the user's most urgent need to solve the problem when the user can build a sense of trust. Of course, after building trust, users can easily remember our website, even

will make an appointment directly! Therefore, we in the construction of medical Web site content, it is best to be able to do more authority (such as through the certification of some authoritative institutions, display hospital qualifications, etc.), the success of the case is true and reliable, picture clear,

Content, truth-seeking, not indiscriminately touted, can let users leave a deep impression, thereby building trust.

3, the website outside the chain construction and promotion

Before 77 has said, every time Baidu algorithm updates, medical sites are always the first to be killed a group, so for the medical sensitive industry, we do outside the chain to stress quality.

Some people say that now the weight of the chain has been reduced, can not completely rely on the chain, but this is not to say that the chain can not be released. If the chain can be stable updates, and are also high-quality outside the chain, ask, this external chain who

Don't like it? (How to do high quality outside the chain?)

　　

For the promotion of medical websites

A few years ago, in the know the above drainage, in this effect is very good, wait until the establishment of the question and answer system, the daily flow is very large, but now, know how to answer their audit is more

The more stringent, so now want to know how to answer questions, must need a little skill! (That's 77.)

77 here directly will be soft Wen also explained here, soft writing well, the daily flow is also very large, and the power of the soft text is not said for a while, it can also bring you a lot of benefits in the later!

4, analysis of competitors

(Medical website, you can see)

"The enemy, win." In doing medical SEO, the most important is to analyze competitors, analysis of their strengths and weaknesses, compared to the advantages and disadvantages of competitors! From each other to find their own shortcomings! Analysis of the opponent's most

New situation, the competitor's SEO data. This is very helpful for you to do SEO, of course, there are a lot of data you can not get, but you may through analysis or other methods of data query. Make a step towards a higher competitor

Promotion plan, of course, encounter some special circumstances, or to their own changes, after all, the plan is also have to catch up with the changes.

Summarize:

77 here to give you advice, like the medical industry now a lot of bidding, from the PC side, will produce distrust, so let yourself rank up is a very good thing. And now the bidding water is very deep, true and false difficult to distinguish (of course, the medical profession is very few), so everybody whatever is doing, must be cautious!

This article by 77 painstaking creation, such as reprint please specify "to" from "Zhengzhou SEO 77 Blog" http://www.qiqiseo.com/Thank you for your cooperation.