B2B platform or Seo?
Currently, for most foreign trade enterprises, the two most important ways to promote their websites are B2B and SEO, the advantages and disadvantages of these two methods are analyzed based on the situation of each foreign trade enterprise:
For the B2B platform:
Advantages:
1. B2B is relatively effective
2. A large number of inquiries
3. convenient and easy to operate without too many technical means
4. As long as the price you pay is properly ranked, it can usually appear anywhere you want.
5. You can use the platform to collect customers' mailboxes and use the platform to send emails.
Disadvantages:
1. Although the results are quick, all previous work is useless.
2. The number of inquiries is relatively large, but most of them belong to group-based inquiry, which is of low quality and is prone to price pressure battles. Even if the single interest is relatively small
3. Many platforms have product upload restrictions, such as 15 or 20. This is a bad embodiment for enterprises with relatively large product types and fast updates.
4. generally, the companies listed on the platform belong to second-level domain names. Once a member wants to rank first among similar products, he can only buy keywords. Therefore, the increasing investment is not very favorable for small and medium-sized foreign trade enterprises.
For SEO:
Disadvantages:
1. The effect is slow, and it takes a long time to operate
2. The company needs to have a special person or entrust a special e-commerce department for operation, which is highly technical.
3. Relatively large investment in the early stage, but the effect is not very obvious
4. Even if the ranking result is unstable because it is a natural ranking, the ranking position is not manually guaranteed and the fluctuation will be relatively large.
Advantages:
1. Seo is based on the independent domain name websites of foreign trade enterprises and does not rely on the platform. Once the effect goes up, it will last a long time.
2. Once ranked, the website's PR value will not only increase in inquiries and clicks
3. The customer finds one-to-one inquiry under the website through the search engine, and the competition is less and the quality is higher.
4. Compared with the platform, the SEO cost is reduced year by year.
5. This is a long-term profit model that is not only suitable for large foreign trade enterprises but also small and medium-sized foreign trade enterprises.
Therefore, the two methods must be combined to achieve our goal.
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Source: http://www.a-b0086.com/trends-detail-86.html