Corporate web site to do the general steps and methods of SEO

With more and more enterprises net, there are more and more enterprises to realize that network channels, especially the search engine for E-commerce or network marketing, and the importance of personal webmaster groups, SEO practitioners are more and more. As a result, some knowledgeable enterprise managers began to consider or implement through the way of SEO from Baidu or Google to obtain more targeted visitors, in order to promote online performance. The author through their own network optimization blog took a few single enterprise optimization projects, is also a half of the practitioners of SEO, their own enterprises to undertake the site in the specified time to achieve the customer's goal, in this process accumulated some experience. Here, and you talk about the individual think of the corporate website do SEO general steps and methods.

Step One: Modify the title, description.

Many people may say, the Enterprise website optimization Project should start from the analysis and search for keywords, of course, this statement is right. But this article is about the SEO practitioners for the Enterprise website optimization project. In fact, a signed good search engine optimization contract, already in the inside clearly defined the customer request is which several key words. So we don't have to worry about this step here. The title of the amendment principle is: Contains the optimized keyword, as far as possible is a whole sentence rather than the accumulation of keywords. However, for the enterprise station, many customers require a lot of keywords, this time it is not possible to put keywords in the form of a sentence to include in the title, at this time it is no harm to use the keyword and add the Enterprise name way. In fact, many corporate websites are now used in this way, though not very well. But it's better than giving up the opportunity to display keywords in title. The principle of the description is: If a real description rather than the accumulation of keywords, and the description should appropriately include the keyword. Another point: The company's Web site in the description as much as possible to include business contacts, as far as possible not too long. This is because, the customer searches the related key words, directly can see this information in the Baidu search result display.

Step Two: Modify the site's keyword layout, density and presentation.

The layout of the so-called site's keywords, that is, where the key words appear; the density of keywords refers to the number of words and the total word count ratio, the general performance of the keywords in the site how many times; the key words are the way to show the keywords of a website, such as font, color. The principle of the above three points is: the layout should be uniform, do not include a large number of keywords in a certain area and in other places do not appear keywords. For example, the top of the site, the middle and bottom of the best evenly contains the density requirements of the keywords appear. Keyword density, is generally required between 4%-8%, in fact, the company's website SEO does not have to deliberately pursue within this range. The so-called keyword display way, that is to say as much as possible to the site's keywords bold tilt.

　Step three: add title and Alt to pictures, links, and so on.

This is not to elaborate on the pictures and links to add explanations, in the interpretation of the appropriate inclusion of the site keyword, the site on the keyword ranking is certainly good.

　Step four: Make a site map.

After the completion of the above work, make a site map, for speeding up and improve search engine retrieval is good.

　Step five: Static Web site.

If the site is dynamic, try to modify it to static. Of course, the premise is that your programs and servers should support this.

　Step Six: Add content daily and pay attention to the inner chain.

Website optimization is not a matter of overnight, the need for the continuous accumulation of site content. Web site publishing content is also a principle, as far as possible in the same time period to increase the roughly equivalent content. Of course, when adding content should also pay attention to the inner chain. For example, add an article in the occurrence of keywords, then give this keyword linked to the link to the first page, and the keyword bold widened. If the site does not appear keyword, then you can also create their own to add keywords. For example, at the bottom of the article add a "NOTE: This article from XXX website, reprint please specify!" such as the words, so that you can add the keyword in it appropriately.

　Step seven: Daily increasing the chain.

Is the so-called outside chain for the emperor, in fact, personally think for the enterprise station, the role of the chain may already be greater than the role of the content. Daily insist on increasing the chain, not too much every day but do not stop. There are many kinds of channels outside the chain, such as blog, know class platform, forum, share class website, classified information type website, Digg class website and so on. Through the analysis of the competitor's website outside the chain, also can obtain a batch of good outside the chain resources. Of course, the exchange of friends chain is also a way to obtain high-quality outside the chain.

In accordance with the above 7 steps to operate, no accident, the difficulty of the general keywords in one months to do Baidu home page, more difficult to some of the key words in two months can also see better results. www.ruibaiji.com Webmaster Works, A5 starting, reproduced please specify!