Enterprise website SEO optimization need to pay attention to

A successful enterprise website SEO optimization strategy needs to pay attention to the following 4 elements:

Corporate website SEO do not blindly pursue traffic

Many customers have gone into the misunderstanding of the SEO, like the requirements of the site traffic, through the flow to pay, this view is wrong, if some irresponsible companies, they can use other means to get more traffic, such as some hot keywords. It can be said that the products unrelated to the flow of keywords over the enterprise's product sales meaningless, we have to do is someone else to find your product keyword can find your company on it.

Keyword positioning should be accurate

Enterprise website SEO is to achieve the purpose of sales, then, in the selection of keywords must be completely accurate choice, not in order to pursue the flow of the choice of high heat keyword, corporate web site SEO really pursuit of the goal is high conversion rate, for example, we obtained through the keyword 100 IP, This 100 IP only 5 are valid customers, and we have access to another low heat keyword to obtain 10 IP, this 10 IP but 8 are valid customers, then the latter SEO keyword positioning to be more accurate.

Corporate website SEO should also pay attention to maintenance

Many of the company's web sites are well after basic are never to do any maintenance, such as some product updates, Trojans, such as the elimination of viruses, search engines like new information, only the site for a long time to carry out some corresponding maintenance, so that the search engine to feel the dynamic of your site, so that your ranking can be long-term stability.

Simple and clear display of company services and products, improve the user experience

Many corporate websites have gone astray, blindly pursuit of complexity or appearance and lead to the decline of user experience, such as some corporate web site layout Too much information, the use of flash design sites, this view is wrong, a quality of the enterprise site should be a simple and clear introduction of enterprises, display enterprise products and services, Allow users to browse the site can easily find relevant information, high user experience of the site can be a long-term foothold in the search engine.

SEO for different sites of different meanings, such as relying on traffic to survive the site through the SEO to obtain traffic, want to improve the site included the amount of site through SEO to improve the number of sites included. SEO optimization of corporate websites are generally targeted at marketing, that is, through the optimization of the site, to achieve the SEO marketing products is the purpose of the success of the protection of SEO.

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