Feather read "seo actual password" Learn to share why to do SEO

See A5 to Zac interview article "Admin5 dialogue" SEO every day a stick "Zac: inadvertently inserted willow-lined", feel benefited. This is the feather of Zac predecessors of the new book "SEO actual password-60 days website traffic increase 20 times times" The first reading learning experience. In order to facilitate everyone to read, the text appears in red font for the original important content, green font for feather own experience, welcome to participate in the discussion. Your message is my strong motivation to write my ideas. Thank you for your support!

Predecessors have given us a lot of valuable experience and law skills, let us on the road on the path of less detours, faster to reach the other side of success, to salute the predecessors!

　One, what is SEO seo is English search Engine optimizationde abbreviation, Chinese meaning "search engine optimization".

SEO refers to the search engine natural ranking mechanism based on the site for internal and external adjustment optimization, improve the site in the search Engine keyword natural rankings, to obtain more traffic, so as to achieve the goal of website sales and brand building.

In a sense, SEO is a game with the search engine process.

Game does not mean struggle, resistance, death. Often heard in the group that the search engine optimization is cheating; this is obviously too biased, reasonable optimization is through the site adjustment, so that users like, so that search engines like to get rankings, so as to achieve the purpose of the website operation, of course, there are black hat practice. And said that the SEO is a large degree of cheating is because the content and the environment are black hat technique mainly, this to the novice friend's injury is very big, because a person who does not understand what come in contact with so black hat, it is easy to make mistakes in cognition, which leads to the future development of the road more and more biased. Comparatively, the veteran may be exposed to more extensive and complex content, know what to do, what not to do, what to do without doing, so that he may use some black hat techniques to achieve his own goals, but also peaceful.

However, there is a reason everyone must understand: cheating in the exam is not necessarily caught, red light is not necessarily a car accident, but was caught, the chance of a car accident will be greatly improved. The pros and cons of the middle are well measured by yourselves. The optimization of the website includes two parts, inside and outside the station. In-station optimization refers to the adjustment of all the websites that can be controlled, such as website structure, page HTML code. Off-site optimization refers to the interaction of external link building and industry community, and these activities are not carried out on the website itself.

The two points I would like to mention in this section are:

1, site optimization is both internal and external repair, and a lot of optimization companies, optimize the team in doing optimization is biased in favor of the station outside the optimization, because the station outside the optimization of easy operation, relatively low technical threshold, and the effect of the chain construction is more intuitive. So there will often be a bad phenomenon: that will send out the chain is the optimization, it is in fact can not form their core competitiveness. The novice friend must pay attention to this point.

2, outside the station optimization outside the chain there is also the participation of industry community interaction. Here I think of something funny, in one of my group came a little girl, said her site every day 10 IP, how can to 100; I joked that you let us 500 people online 200 more than a few to give you a little bit better? The little girl said very seriously: "No!" I want to come from the search engine to ... I am a little bit silent: her current situation, is the search engine traffic than other promotional methods of users more gold content? 1 new stations, in not so many external resources to support, did not establish a good brand, no matter what the way, more than 1 points exposure, more than 1 points publicity are very OK things. But if you focus only on SEO, this is a terrible thing to do when you run your site.

That day your station rank drops, the website drops the right, the website is k, does not have to turn over the opportunity?

I used to say: A successful website, in the operation of the search engine traffic ratio should be below 50%. Because if users are still through the search engine, that means the site's brand has not been established, the user viscosity is far from enough to complete the next step of marketing.

　Second, why to do SEO.

Zac examples of the following benefits: 1. Search traffic quality is high. 2. Cost effective. 3. High scalability. 4. Long-term effective. 5. Improve the usability of the website.

No matter what the website profit model and the target is, someone comes to visit the premises. Search engines are designed to give people a quick access. In China, feathers think there is also a very interesting reason: Baidu bid ranked more and more expensive, more and more competition. So many sites have turned to use SEO technology this more cost-saving way to do the Internet promotion.

　third, the search engine history. This 3rd, I do not have much explanation, everybody looks the related document to be good. Foreign is not much to mention, I am not familiar with. Domestic market is mainly Baidu a single big, Google, after all, because of various reasons can not completely let Chinese netizens accept and use, and its search engine such as Yahoo China, Sogou, search, Youdao, etc. are still clouds. Market share is too low, cause seoer are not pay attention to.

This article starts in A5 webmaster NET, author information: Feather, SEO Research Center Senior Lecturer, blog address http://www.yumaoseo.com/, super 500 people webmaster QQ Group 72568614 Welcome everybody to share together.