Founder Vision: Enterprise website construction seo three "golden rule"

        before writing a "founder Vision: How to make effective Web site communication" For everyone to talk about what to do when talking about the site. The website talks down, must make, then the Enterprise website construction SEO work must plan beforehand, otherwise once discovers the problem again to make the change, will increase the cost. Once a friend has made a website, the site has been done for half a year, the keywords are beginning to have a ranking when it is found that the Site Column page title is too long, that is, Baidu search results in the title display is not complete, there is no way, he changed the title, the result is the home page snapshot regression, the key word ranking decline To give another example, a friend is to do health care products, his site in the stable after found that the site's long tail keyword is not stable, the reason is that the page similarity is too high, list data, model text too much, if long-term no matter, will soon be competitors catch up, facing the elimination. If the enterprise website construction process found that there are problems in the path is more trouble, such a site keyword life cycle will become shorter. So, how to avoid the site in the late rework it? It is necessary to make a plan before the site is made, the following founder vision to talk about the planning of the three guidelines for everyone to discuss!

  A,   domain name design, space selection

        first the choice of domain name, If the choice is not good will also bury hidden dangers, such as founder Visual domain name is whjianzhan,wh weihai abbreviation, Jianzhan Build station. The other two levels of the directory to use the full spell, for example founder Visual site A level two directory is a classic case, then the directory name is Jingdiananli four Chinese characters, this is a search inheritance relationship, that is, Weihai build station-classic case, there will be a very high degree of match, but to note that the path not too long, To less than four characters of pinyin. The domain name record must make oneself, not afraid of trouble, do not look for agents, the agency's record is very easy to delete, founder Vision (to avoid reproduced not to leave a record) has been deleted since January 2011, often appear, do not often change space business, because the space for the record will be done again.

        again to talk about the choice of space, there must be a set of space solutions, any site should consider the ability to resist pressure, if the space Zooey problems, the long-term down the site rankings will be gone , and if we let the development go on, the search will be gone. So the choice of space can not be cheap, dozens of dollars of space is not used, then buy space to consider Which? Founder Visual summary of five points to consider: 1, the capacity of space compression, at the same time the number of online, this can find some software to do the test. 2, the space must have 301 turn function. 3, do not find a limit to the number of concurrent space, because the number of concurrent is a headache, the flow is not enough to add, the size of the space can not be added. However, once a CC attack has limited concurrent numbers, it will die miserably. 4, to have 404 binding function. 5, to have the IIS log function, look at the log should also be a daily homework and necessary skills.

Second,   Layout of directory and page design

        The main factors that affect the site's inclusion and ranking are the similarity and hierarchy of the site pages. Corporate website try not to use dual navigation structure, because the dual navigation increases the user's use cost, everybody may look under the hot attempt the click, actually also navigates the click is very small, the small website superiority is the good user experience, small and fine, the user may find in a very short time wants the thing. Founder Vision Think like about us, contact us this kind of navigation to put the following, and the main navigation to put users care about the product classification.

        Page Design Be sure to control the proportion of boilerplate text and related lists, the list of pages often lists the latest products, hot articles and so on list, this list must control the number, If the list text of a page plus a boilerplate text than the text of the page itself, it is not normal. For example: We cast a resume, HR will be interested in your hobby? Users through the keyword, site links, outside the chain of anchor text to the site, is because of concern to the relevant topics, and into the page after the original content less than the list text and boilerplate text, such a page is meaningless, search engine to the score will be very low. The so-called "model text" is the repeated text of each page, the bottom to do anchor text point to the home page, this back chain, is junk information. The list text will also have duplicates.

        Be sure to pay attention to the relevance of the page, recommend the list, to recommend the relevant content, such as: Product page is introduced Nike sneakers, then recommend four products is good, Two of them if Nike sneakers, there are two can be a pair of Andy Sneakers, do not recommend unrelated products, unrelated products recommended user selection rate will not be high, conversion rate is not high.

iii. Estimation and operation of external links

Enterprise site in the middle of the optimization process will be a long time someone will encounter such a problem, the site will not be added outside the chain, because do not do a good job outside the chain planning. For example, the site six months or a year to do how many of the first outside the chain is to be estimated, home links can do how many? So how to plan it? To be based on the keyword competition to analyze, such as to do a keyword, must first search to do the keyword, and then this keyword ranked top three of the total number of sites outside the chain, look at these sites effective home page link source, effective is included, and then estimate the approximate value, which is to do the only reference to the chain of work standards, If you do not estimate, you will not know how long the chain to do. Founder Visual reminders to do a few keywords, the same to first analysis, look at the top three sites have repeated rankings, there are repeated rankings of the site to focus on the search, look at this site outside the chain. How much do you want to know about your site's links? What is the expected number? How much can you do with your own resources? If there is no resources, a resource station will be established. According to the above methods, you can calculate how many people need to work out the chain, how many soft text to write, how many forum signatures, how many friends to exchange the chain.

Said more, but are firsthand experience, hands-on practice, I believe it will help friends. Founder Visual Www.whjianzhan.com A5 First, we reproduced please indicate the source, indicating the source of resources rolling, flow, thank you!