Google ad and website construction, Seo optimization Summary

Google advertisement and website construction, Seo optimization summary
Google advertisement
1. Advertisement form
A. rectangle, large banners, and skyscrapers have a high click rate
B. Enable image advertisement, rich content
2. Advertisement and page layout
A. Adjust the layout design based on the advertisement format
B, add advertisement suitable for layout style
C. In general, the advertisement on the left of the page is better than the advertisement on the right of the page, and does not affect user experience
D. place large advertisements in the main content positions of the layout, and separate the ad positions from the main content properly. Do not arrange the advertisements in a dense manner, the combination of advertisements and main content interfaces should be beautiful
E. Make appropriate la s for advertisements
F. Try new advertising positions, maintain reader interest
3. auxiliary tools
A. Use data collection and analysis tools, such as Google analyst, to refine the user, targeted advertising
B. Use advertising effect tracking tools, such as custom channels and URL channels in Google Adsense, to improve the targeted advertising effect of advertisers and help webmasters differentiate advertising page effects, improve the targeted advertising
C, often check the googleadsense email account optimization recommendations
D, participate in the official forum to discuss http://groups.google.com/group/adsense-help-zhs/
website construction
1. Content is basic and user-centric
2. Each page requires a core topic, the page content is not separated from the core topic
3. When the content is frequently referenced or referenced by others, even copy has an innovative copy
Google Seo
1. Content Planning should consider hot spots. For more information about hotspot rankings in various search engines, see
2. Website Map the structure must be clear
3. url standardization, static as much as possible, and frequent tracking of page changes recorded by search engines
4. The page title should be as simple as possible, core themes around the page
5. Subject content needs to be normalized-from words to Key Identifiers
6. Management
A. Dedicated personnel
B. Small websites -The keywords should be specialized, A wide range of keywords are required for large websites.
C. Search Engine indexing and ranking
D. Content is the core.
E. Start with product planning, product Planning-seo planning-application compliance planning for development-marketing Compliance Planning

In addition, the ratio of page display to click behavior is usually 0.1‰ to 0.6‰, and 0.6‰ is relatively high.