Google Panda algorithm officially launched SEO workers need to do the transformation

Hello everyone, I am Chengzhou. March time Google's panda algorithm on the spread of the uproar, I wrote an article "Google Panda algorithm update webmaster How to respond to" put forward their understanding of the Google Panda algorithm and some simple suggestions for everyone, April 24 Google's panda algorithm officially launched, The content of the focus on the requirements of the white hat SEO, do not use the Black Hat SEO for search engine vulnerabilities, to provide users with high value rich content and user experience, improve the quality and usability of the site, and make the site more attractive, more marketing. Of course, this algorithm update is mainly for the garbage site an algorithm adjustment, the purpose is to reduce spam sites, and better recommend high-quality content, create a good user search experience.

Google earlier this year, also launched a "page layout algorithm", reducing the number of high-quality content of the site rankings, this algorithm is for the April algorithm to do the groundwork, after the ranking of garbage Web site algorithm updates to give us SEO workers more enlightenment, For the formal and able to continue to do a good job of user experience SEO skills to give more support, for only know from the search engines and users get the site optimization method to punish. Formal SEO is nothing but everyone said white hat seo, but how to do well, search engine optimization guide All talked about very shallow, the specific operation is not a certain standard, but each algorithm revolves around a concept: for search engines to provide quality search results, to provide users with a good search experience. This is the essence of white hat seo.

Google's panda algorithm is the site users of the click Stream (clickstream), page content (page contents) and link profiles (links profiles), the combination of three calculations, the algorithm that as long as the quality of the site is bound to be in these three aspects of outstanding performance, And to achieve these three aspects of outstanding performance, it is necessary for us to use more time to improve the quality of the site, and the process of white hat SEO is the most effective tool. How to do a look at some of the following my thoughts, may be helpful to you:

1, improve the content quality of the website

The quality of the page is always mentioned, but the real attention of the few friends, because we are concerned about the process of the means or methods, but did not analyze why to use such a method, as well as the way to achieve a goal, the task as a result, we can do is to complete the task. For example, we all know that a site needs to be original, but also know that the original is the best way to improve the quality of the site content, but the original may have some people in use, but not many friends really can combine the original to do the best SEO.

There is a classic case: once a friend and I talked about his business station has been included through the original and false original 1000, this collection is indeed very cattle, ranking is also very stable, but the site traffic is still only about 100, this is why? 1th, the site contains pages are not high-quality pages, Causes the page to be able to introduce the flow to be few; 2nd, too concerned about the collection, but did not understand why to upgrade the site included, some people may say that there is a good included can improve the keyword ranking, then you are in a collection of misunderstanding, in fact, to enhance the site is included for more access to traffic, Keyword ranking is just a process, and we have to focus on each page of the keyword ranking, so as to do a good job on the overall site content optimization.

2, build a strong link structure

The higher the weight of the site its link structure must be more powerful, there is no doubt. It includes two aspects of link structure construction, inner chain and outside chain. Now many people easy to go into the misunderstanding is too much attention to the chain, but the construction of the chain is insufficient, for such a situation, I would like to talk about a representative case, mainly for the site link structure layout.

Before there is a corporate website, do a very simple, ranked after the effort on the very quickly, but to the third page near the movement, the chain content has done quite excellent, but has been not very good to upgrade, IP has been hovering in 20-30, and then look at the site chain, feeling quite inadequate, changed two places: First, The article page adds the related article section, enlarges the correlation and the internal chain structure; Two, changes the content page single template to three different style template, increases the page the difference. One weeks saw the effect, the site quickly upgrade rankings, traffic also broken hundred, the highest time to reach more than 500 IP, for a small enterprise station, this is very to the force. So the link structure should also pay attention to the inner chain.

3, improve the user's click Stream

Many people talk about raising the user's click Stream may be helpless, some friends say hurry to do outside the chain, guide flow, but such a chain is not good to do; some friends say hurriedly do ranking, ranking done up, the flow of natural high, but rely on the ranking of the main keywords to bring the flow is far less than expected; some friends think deep , said hurriedly completes collects, has the collection to be able to bring more long tail flow, this is very good suggestion, but is not enough. We increase the user clicks the stream, more is lets the user inside the website more browsing, previously talked about these all is relies on the external guidance, in fact the best internal guidance is enhances a website clicks the flow the key. Don't know if everyone has noticed that a lot of portals are happy to have an article paginated, this provides the PV of the website, provides the user clicks the stream, certainly this is likely to cause certain user experience loss, but the proper control also is a good method, but also has some other attraction user to continue browsing the method, For example, insert relevant articles in the middle of the link, or recommend some good article page, as to how to do need everyone to practice, the individual for this piece of research is relatively shallow, do not swim a fish.

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