Google Penguin algorithm analysis: SEO is not dead, but you have to know flexible

This time the Google Penguin algorithm turned out to be the English SEO industry a great change, resulting in black hat and white hat SEO practitioners are uneasy. I feel like suddenly wherever I go, can see those who once advertised SEO experts in the face of the keyword ranking from the previous stability in the top five to now simply do not rank, stunned, look sluggish. It seems that there has never been more gossip about SEO dead (whether or not joking). It is a condition of this kind, let me come to ...

the most asked questions:

What is the adjustment of this gogole algorithm update, how should I recover? (How do you look at this article?) )

This site microsite Masters, as a professional ranking tracker, will use the data to speak; we have thousands of websites with historical ranking data. We have stations that perform well and are not affected by penguins, and we have those that have been bitten by dog-day penguins. We decided to start digging out of these data (which really gives us a lot of test data), and as a result, although it's as predictable as we are, I believe this will give you some clear guidelines for the next keyword ranking.

What do we find from the data on your most care question?

Outside the chain is currently the most popular SEO industry means one of the natural we have to look at the first cast here. At the same time we contrasted the next punishing and unpunished stations to analyze the distribution of their anchor text. More specifically, we're most interested in analyzing the number of anchor texts that have a few percentages in the chain (say "blue Widgets"), and a relatively few percentage of anchor texts are other types (such as "bluewidgets.com", "Blue Widgets the number one widget site, "Click here", or other non measurable keyword anchor text that brings natural flow

　　

What does that mean? This means that each of the stations that are punished by the Penguin algorithm anchor text accounts for more than 60% of the anchor text in all the imported links. In other words, the stations that are not punished have more random proportions. External chain anchor text more than 60% contains target keyword It's not guaranteed that your station will be punished by the Penguins (this is a large number of stations that have been investigated for analysis and have more than 60% but not been punished), but for those outside the chain that contains the target keyword anchor text less than 50% of the station, from the data, It is certain that the penguins have not been punished for this.

　　

The same conclusion can be drawn from the above information. The above figure shows that only 5% of the stations that are punished by the Penguins have URLs (such as bluewidgets.com) as the most commonly used five anchor texts of which more than two. People will say that this is a simple example of how Google has released a punitive mechanism for overly optimized external chains (or at least to infer that an overly optimized chain can lead to lower power).

However, this only accounts for the conclusion of our study of the Penguin algorithm (in fact, this is only the second half) if the algorithm update is not just for the optimization, then what other factors?

In his recent blog post, Matt Cutts explicitly mentions Web sites that spoof page dependencies (or simply not relevant), and an exaggerated example of what they would do to punish the site. While his example is extreme, it's just a hint of what Google will do next: links that don't have relevance (that is, links to unnatural construction) should be understandable that Google will punish. Having said so much, if a citation or link does not have any relevance to the content of his page, how can such "citation" or "recommendation" (The origin of the link weight) be limited?

We decided, by studying our data, to analyze the weights of those sites with the highest weight of those outside the chain, to see how many links are from the same, similar or related niche sites.

　　

This data gives some very important information: the sites that have been punished generally have very few links from relevant niche sites, which clearly indicate that these are OK, and perhaps the external chain from unrelated theme sites may be effective, however, it is an important task to complement the corresponding external links from the subject-related sites.

Summary: What is Google doing?

We demonstrate Google's behavior by evaluating the most consistent set of data on hand and conducting case studies. So obviously, Google is trying to use the anchor text to punish the link over the optimization link, at the same time, give the chain site content-related high web site higher weights to the search engine results page to give a higher ranking.

If you look at the two factors separately, you get two separate events, but if you put the two results together, you'll get a force message:

Google stops trying to replace or reduce the anchor text using "niche/Content-related link URLs"

Google is trying to reduce or, in some sense, replace the importance of anchor text, instead of the chain niche dependencies and content dependencies.

Anchor text, which has been proved easier to manipulate over the past decade by Seoer. However, it is relatively difficult to get an external link from similar niche or content-like sites to promote your target keyword rankings. It is this situation and the convenience of link manipulation that prompted Google to update this time. In addition, unlike two or three years, the technology used to determine a domain or Web page is becoming simpler and less expensive (as far as my own experience is niche) that means relying on anchor text outside the chain as an important " Ranking factor "has become the past, it is clear that large-scale operation of the content of the chain of high degree of difficulty a lot.

that's a very useful message! But what am I supposed to do about it?

(I'm lazy and don't care about Google algorithm updates, I just want to get ranked!)

strategy one: Building micro Web sites (microsites)

What is a micro-website? In addition to SEO is very helpful, we also decided to make it as part of our company, he had to help search engine rankings have a good performance, we predict that he will continue to maintain his advantage after the penguin update. Micro-sites are sites built around a small topic, they provide useful content related to your niche, and make sure that your main station is the primary external link input object. Google, of course, wants the internet to be filled with websites that really meet the needs of users, and he will give more weight to websites that meet the needs of users. By building a smaller web site of higher quality, you will greatly expand your niche presentation opportunities, including the flow of these small sites themselves, and their weight transfer to your master station.

strategy Two: high-quality station group

This may be the most "black hat" strategy, but he still works, and recently AlN and BMR have proved that low-quality Web pages seem whimsical, but they produce good results. A small amount of content, embedded in the article a large number of anchor text links, in the content of the quality of the very low availability, large-scale network scripts and generally low quality attributes, has not enough to constitute a sufficient private station group. A completely private Niche blog Station group (in fact, a group of micro-sites) is as effective as ever, preferable to a large open blog group because they ensure proper quality control and avoid scripting. There will be a special topic to discuss this issue later!

strategy Three: Anchor text diversification

If you're building your own chain, you've probably made a decision about how much time or effort it takes to do what anchor text is to embody the outer chain of your target keyword, and which is to make him look more natural and not to rank. Although you probably already know more or less about the two types of chain, but a lot of seoer or choose the difficult to select the first category of the chain, admittedly, a lot of human and material resources used to build can not directly generate rankings of the chain is a very boring thing, but now you have to ensure that more than 50% The external anchor text is outside of your target keyword. So what kind of anchor text do you use? Judging from the evaluation data from this AB test, anchor text such as "mysitedomain.com", "Mysitedomain", "http://mysitedomain.com", "http:// Www.mysitedomain.com ",

"The Title of My Website", "Here", and H1 one of the keywords (not the keywords to do ranking) of the site has not been defeated by this penguin algorithm, we believe that this will be an important direction of external chain work adjustment.

strategy four: Play games with Google

Do some completely legal white hat outside the chain! All of the previous emphasis was on how to mimic a "natural" chain, and you had to make your site look more like a white hat, no matter whether you used some shortcuts or not. The other thing you can do (often forgotten) is to really use some white hat strategies! Write proper guest comments on the niche Web site to get media coverage (Haro is probably one of the best ways to find stories related to your niche) Finally, we've mentioned, viral marketing, He is not just a direct real visitor, but it will bring a lot of legitimate weight outside the chain.

Strategy five: Run your SEO site like you do real business

One of the biggest problems we've seen in the analysis of the massive web sites we have on hand is that those seemingly trade-oriented sites do a lot better than those that look like they're just using Google to get the traffic to make money. So what does that mean? A number of factors, one of which is trying to get traffic from outside the Google channel. That will not only make your site less reliant on Google, and it looks like fickle search results, and those other traffic sources will definitely indirectly help your main station get a good ranking in search engines.

Extra strategy: Stay focused on this blog!

Each of these strategies is worth working on as a separate article to discuss, which is exactly what we are going to do in the next few weeks, so remember to come back and look at the five more detailed analysis of these strategies.

Reprint Please specify: Guangzhou English seo Benedict event book Http://qwing.info