Google's search engine ranking (SEO) optimization strategy

 
 
This article is the third part of the optimization series for the three search engines and is optimized for Google. The first part of this series is "optimized for MSN". It teaches you how to get a good ranking on MSN. The second part is about "optimizing Yahoo! Skills with high ranking. This article will discuss how to optimize your website on Google. I don't want to mention that Google is the most important search engine today. According to the ComScore survey, as of March 2006, Google accounted for 42.7% of global online search. Therefore, Google is usually the most effective search engine. Although this cognition is controversial (after all, 57.3% of the search shares belong to other search engines), the importance of Google cannot be ignored. So how can we get a high ranking on Google?
 
Influencing Factors:
 
Some specific factors must be taken into consideration when optimizing Google or any other search engine to achieve a high ranking. For Google, the most important of these factors are: Inner links to the website, new content, and website income in the results
 
Inner link
 
The importance of inner links to high rankings is much more obvious on GOOGLE than on MSN or YAHOO. More importantly, GOOGLE's algorithm for measuring the importance of links is very different from the two other search engines. Once, building inner links was just a digital game. The more links, the higher the ranking, the easier it is. Today, GOOGLE algorithms already have an algorithm to measure the value of a link. This algorithm is also determined by many factors. However, some factors are obviously important. The key factors that determine the value of ranking links are:
 
The time when the link exists-for example, the domain name. The longer the link exists, the more valuable it is. This basically means that the connection construction efforts made today will take effect in a few months. The link weight increases gradually. In a month, your link will have a part of the weight. After two months, the weight will also increase and increase with the passage of time. Five to six months later, the link will take full advantage of its ownership.
 
Link location-the geographic location of a link on a webpage. For GOOGLE, it is also a criterion for judging its value. The link buried at the bottom of the page is obviously of little value, but the link placed on the top of the page (where you can see it at a glance) is obviously much more valuable. There is also a geographic factor that affects the value of the link, that is, whether the link is placed next to the relevant content. The links that appear in the content must appear on a dedicated link page or directory.
 
Anchor text and format-obviously, the link text is very important. If your target keyword is "SEO Company", use the two words in the anchor text. In this way, your website is connected to the two words. However, please note that using the same anchor text to create thousands of links will cause search engine suspicion. Use different anchor texts and add more keywords, so your efforts will surely return. The URL format is also affected. Links displayed in bold or italic are more important to viewers. Therefore, GOOGLE regards them as more valuable.
 
Relevance-the relevance between the link site and the site is the key to link construction. If you are an SEO Company, the links from SEO sites are obviously more valuable than those from healthcare sites.
 
Page level-although the importance of PR is declining, PR is still an important factor for Link construction. Links from websites with PR 5 are far more important than those with PR 2.
 
New and old websites
 
In 2004, in a patent application, it was important for GOOGLE to tell all SEO companies (and other SEO industry personnel) about the new and old websites. GOOGLE has become a domain name registration company, allowing users to obtain WHOIS data. Therefore, they can clearly understand the new and old websites, registrants, and registrars. The longer the website has been, the more formal GOOGLE thinks it is, the more chance it will be to improve its ranking.
 
Content
 
GOOGLE requires more content than YAHOO and MSN. Although the phrase "content is everything" is a little exaggerated, it is not totally unreasonable. The richer the website content, the more chances users will find the content they are interested in. Therefore, GOOGLE believes that the more website content, the more help the user. However, this does not mean that you need to fill all the content you see on the website, so that there are as many as 500,000 pages that simply introduce Tudou. The content must be related to the theme of the website. Although the search engine spider does not know whether the content is anything, the browser has its own judgment.
 
If you have time (usually a few minutes a day), blog is the simplest and most effective way to add content. You can post industry news or interesting information through a blog.
 
GOOGLE does not pay as much attention to keyword density as YAHOO and MSN, but it is also one of the factors that affect the ranking. In SEO, any factor that has an influence on rankings should be taken into consideration, except for those fields without competition. A website with THE keyword "bed and breakfast in the middle of nowhrer" is more vulnerable than most OF us IN some aspects. As mentioned in articles on YAHOO and MSN, there is no so-called standard optimal keyword density, because the optimal keyword density changes with the changes of website types, topics, and search engine algorithms. Keyword density should be re-analyzed every month or updated at any time.
 
Website income in results
 
The website's income in search results is becoming more and more important. If your website appears on the search result page of a keyword, but there is no traffic, it will be kicked out of the ranking team by the search engine sooner or later. What's worse, if your website has been clicked and browsed, but GOOGLE notices that the browser closes the window in a few seconds and returns to the result page to find another site, then your website will fall out of the rankings. Because of this, the website title is particularly important and must satisfy the needs of search engines and viewers. Do you want GOOGLE to rank your website among the top few users and click to browse it? Or does GOOGLE not let your website rank?
 
In addition, you also need to ensure that you can immediately find the desired information when you log on to your website for the first time, or direct the user to find the relevant information. Obviously, this is simply based on the availability of the website. However, there are not a few websites that violate this basic principle. As part of SEO, you need to consider your website from the user's perspective. If possible, observe the website browsing process of real users to see if they can quickly find the desired information. Generally, the viewer's patience is 3 seconds. Therefore, you must make sure that the viewer finds what he wants within 3 seconds. To this end, you need to hire experienced website designers to ensure the speed of the entire website, although the cost is relatively high, however, the loss is definitely lower than the loss of rankings due to improper design.
 
Summary
 
GOOGLE is the most complex and strictly executed algorithm among the three search engines. Cheating means are hard to work on GOOGLE. Even if it works, it is only temporary, and GOOGLE will soon notice it. To build a website with superior quality, clear navigation, and satisfying user needs, you have successfully stepped out of the first SEO step. Constantly optimize the keyword density and add high-quality links. After the "Sandbox effect" period, you will be able to get a good ranking in GOOGLE.