Website Operation planning is the premise of SEO, there is no long-term planning, there is no sustainable road map, began to do a cursory SEO is very dangerous. It is possible that you in the middle of the SEO, because the site operation planning changes, SEO may suffer half-way, all the efforts are in vain. So we can start from several aspects, in the beginning is to determine a good website operation planning.
First of all, in the site's strategic objectives, to ensure that and site SEO and strategic goals around a always unchanged site as the center. All of the company's focus on this site, including design, content editing, external publicity, SEO and so on, all around the goal of the site. Do not because you have to do a new site, you abandon a high weight of the station, so, you discard is not the site, abandoned is the weight of the site to accumulate ignorance, I want to really understand the network SEO people will prevent his boss to do such a stupid thing. My disciples have come across a sad thing recently, their company request to change a website, this site temporarily regardless of, this site from PR0 up to now PR3, some of its key words are also one of the first, so that do not make it, the reason is: This site is not good to see!—— they obviously, Website style design of people, and do site SEO people did not revolve around a site at the beginning, the new site to look at, abandoned the weight of the high site-no language.
Then, in the website SEO goal, the beginning must determine the final keyword, then according to this final keyword, carries on the long tail word extension. We are in the process of website optimization, always start with long tail words, and the core of the key as the ultimate goal, but this does not mean that our website SEO information will be changed because of our SEO steps, this is absolutely not, such as the title of the site to start to determine good, and the best long tail words, This long tail word of course also contains core keywords, web site SEO information in the guarantee of the same situation, but also to ensure that the application site SEO optimization steps, that is, from the beginning of the long tail words, the final is the core keywords.
Third, do a full consideration, in the future of the website operation, do "three unchanged", the site domain name unchanged, site positioning unchanged, the permanent existence of the site unchanged. The domain name does not change, on the brand identity and site weight and optimization played a role, which for the weight of the site, if the guarantee that the domain name continued to be a good existence, with the site SEO progress, site rankings and site brand significance will be highlighted, sometimes time is the brand, time is the best optimization. Site positioning unchanged, you can love your site, always retain, if the positioning in the constant change, today is this, tomorrow is that, then not only abandoned the old users, but also a waste of their own corporate resources. The permanent existence of web sites is a resource, even if your product is not done, then please ensure that your site exists, not only to save the weight of the site accumulation, but also for a long time of painstaking precipitation, preservation, and as far as possible to maintain, there is a value is measured by the length of time as one of the criteria, That's the website.
So whether it's the site's strategic goals, or site SEO goals, or the future of the site operation, should be clear, do not disorder, if you are a small business or individual, so even more so, even if you find a long tail keyword, adhere to do, do not toss and turn, these are done, Then the website SEO has already handled 30%. (reprint please indicate http://shuijunseo.com/water June SEO original, infringement must investigate)