Medical optimization represents the chaos of today's SEO

In the July Baidu K-Station incident, the medical web site suffered heavy losses, become the biggest adjustment Baidu big sacrifice group. Why does Baidu point the finger at medical sites? This has a lot to do with the excessive optimization of the medical website, which is a typical representative of the search engine and the neglect of the user experience. This also explains the problem: Medical optimization represents the chaos of today's SEO. This chaotic image includes three aspects: the content is odd, the outside chain overflows, the marketing is strong.

Now, let's take a look at how health-care optimization manifests this mess.

First, the quality of the site content is very poor. Medical web editing is almost entirely a layman in the medical field, and most of them do not understand medical knowledge, and are unfamiliar with the content of their edits. Therefore, they can only through a large number of plagiarism and collection to fill the site content. A little effort is nothing more than the use of poor pseudo original means such as the use of changing the title, adjust the paragraph, patchwork, such as mass production of works, such an article information credibility and integrity is far from guaranteed. We are browsing the medical site often will find that the contents of the offensive: the language is extremely unnatural, many articles of the same content, irrelevant phenomenon serious, serious keyword piling and so on. There are indications that the content is from a layman's point and that it is impossible for visitors to get a satisfactory message.

Second, the external chain of medical websites is rampant. We are browsing some community platforms, often some of the information related to medical care is extremely sensitive, even if the corner of the eye to sweep, the brain will immediately pop up "ads" two characters. Indeed, the medical web site outside the chain is too crazy, simply all-pervasive, causing netizens to this information has a strong resistance. Any platform to go to the advertising area to stroll around, medical information is certainly the most flood. Not only that, many of the distribution of medical outside the chain is the weight of the mass, but not a big army, is purely for the hair outside the chain and hair outside the chain, often a lot of sites or hospital names superimposed together, the readability is very poor. And these outside chain information to some bad platform is also the main reason of K.

Finally, the marketing nature of the medical website is too strong. This is also contrary to the idea of SEO. When you enter a medical web site, the forced occupation of your vision is often the pop-up window frequently jump. The window interval of the medical website is 5 seconds, and many window to "appointment" and "consultation" This kind of button do unusually conspicuous, and the close button is ambiguous, many people accidentally go in after even half a half-day out. In addition to the window, the website article also interspersed with a large number of hospital features and treatment of the introduction, which is a strong marketing nature of a manifestation. Based on the quality of medical Web site content, it is not possible to retain visitors by content, only through the visitors "cheat" into the site after the end of the way to close the deal.

To sum up, the medical industry optimization is still in the initial stage of confrontation with the search engine, is a complete for ranking and do the optimization, did not cater to the search engine user experience the first intention. Such a site in the Internet environment has a certain degree of exposure, but very few repeat customers, so become the main object of search engine rectification.

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