Medical website: SEO still useful?

Since June 2012, Baidu began to increase the impact on the SEO, especially for the medical website, followed by a series of algorithms is also the most serious medical site hit. There are a few friends to do medical seo, because they can not stand the blow and left the industry. The medical profession is one of the craziest industries in network marketing, and the competition is almost saturated. Many people feel that doing medical SEO is very the one hand because the medical industry is more sensitive, Baidu or other search engines are relatively tight, on the other hand is too fierce competition, the same brand words have multiple sites to compete. Many people do, feel the general hair outside the chain,

Original and other basic means have no effect. So, the medical SEO is not used? In fact, medical SEO is still useful, but for a variety of reasons, can not use the general means to operate. The medical profession's SEO is moving toward two big direction development: One is the long tail word extension, another is the instantaneous marketing.

First of all, because of fierce competition, brand word heat has been in the search engine is very hot, a unique brand words have been able to row a few pages, the hot word is unimaginable. Therefore, those brand words and hot keyword is not easy to do in front, especially for the new station is more so. Therefore, the long tail of the word cover is another breakthrough. These long tail words are not optional, they need to be combined with user search needs for screening. For example, starting with the symptoms of certain diseases, "so-and-so symptom is how the matter", "what kind of symptom is what disease" and so on this has the question and answer nature the word is the user searches more, but the competition degree is not big, if collects normally, as long as sends the corresponding content can have the good rank. Although the search quantity does not have the hot key word big, but the coverage is big enough, also may bring the massive transformation, moreover the long tail word conversion rate is relatively high.

Second, the SEO of medical website has more instant marketing sex. In fact, this kind of instant marketing has been far from the pure SEO. This kind of instantaneous marketing mainly includes news source, microblog, new station bombing. News source is Baidu a lot of K station after the rise of a marketing tool, some of the high weight of the news or information on the site to provide the release of soft paper platform, as long as one can be effective, hot words can be relatively easy to get a good ranking, if the quality is good enough, ranking can continue for a long time. Now it's very common for medical websites to do this "hitchhiking" marketing. The other is through micro-bo, micro-letter and other means of real-time marketing, through the training of customers to obtain transformation, which is a traditional SEO extension. The last thing to mention is the new station bombing. Medical sites are often won by volume, including the number of sites, a person can have several sites, one dead and another to fill up. In particular, Baidu to increase the crackdown, the trend of the new station is more obvious, a dead another immediately follow, because now the new station included faster than before. Even if not punished will continue to do a new station, in different ways to do, to provide a variety of possibilities to avoid catch tragedy.

Therefore, now the medical site in the SEO attention may be reduced, but there are more marketing methods and means, and not as some people say the end of the end. When the situation changes, people also need to quickly make adjustments to not be eliminated, this is SEO, this is network marketing.

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