Personalized Search and SEO

Seo

For some time, Google has formally pushed its test-personalized search into the foreground. From a theoretical point of view, the positive meaning of personalized search is beyond doubt: by analyzing user search activity trends including commonly used search items, frequently visited websites, and daily search activities, Google can return results that are more targeted, more responsive to user preferences, and closer to the user's search target when users search This can greatly improve the efficiency of the search and improve the user's search experience.

Of course, personalized search has also caused a lot of controversy, the simplest and most fatal problem, for example, is that personalized search is in a sense a way for Google to help users determine which results are more relevant to the user's search needs, which is the classic old question: are machines smarter than people in fuzzy judgments? At the same time, does personalized search limit the user's right to search for more valuable information, because a user who used to browse the entertainment web site before he searched for technical content also placed the entertainment site in front of it? As for the multiple people sharing a computer situation is more complex, either the user in the search time to log in/out of the Google account, or will be because of the different user's search history is mixed together and can not achieve personalized search to achieve the goal, and so on.
In addition, there is an important question, that is, personalized search will have an impact on the SEO? As we all know, the so-called SEO (Search engine Optimization), regardless of the search engine algorithm how to adjust, no matter what kind of SEO methods to use SEO technology, its final effect is always through the search engine for a specific keyword ranking reflected out, This is based on the premise that the results of different users in search engines are basically consistent--apart from the effects of language, geography, and so on--that is, when searching for a keyword, both the site-building, the SEO performer, and the user's search results are the same.

And in the use of personalized search, this premise no longer exists, 1000 users may have 1000 kinds of search results, different search habits, search methods to bring the different page rankings, which in a large number of procedures to shake before the implementation of SEO strategy basis, The first is the site to build how to grasp the target users of the search behavior and habits, how to master the target users get the search results rankings, only on this basis, discussion of SEO has significance.

And for some intelligent and creative SEO enterprises, perhaps, things will become more simple! At least in terms of user-fooled.

Author: highdiy
Original download: Point stone interactive search Engine Optimization Blog
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