Product Design Experience (9th)-product Marketization

During the Chinese New Year, I took the time to read the product manager practice manual, which was written by Wang Xin and Xia Ji of Kingsoft. The practical operation books seem easy and I want to record my experiences. In addition, we recommend "the first book of Product Manager" and "the second book" (which was found in five blocks in the previous two days, haha). For more details, it looks a little tired and just browsed.

 

After reading this article, I have a more comprehensive understanding of the product manager. Just as product manager developed from P & G's brand manager, there are still a lot of tasks that PD has little access to at ordinary times, because the company has a dedicated operation, PR, marketing, and sales team to do the corresponding work. However, this product does not have a dedicated Operation Team for the moment, and recently joined the sales team's contact group, which gave the PD the opportunity to access the relevant fields, list several functional aspects that you still remember.

 

Packaging: for Internet products, my understanding is the product portal, login page, etc. This is the first feeling for users, and the importance is self-evident.

 

Pricing: There are many theoretical methods, such as cost-oriented, demand-oriented, and competition-oriented. There seems to be a more common method: The boss meeting discussion method, =, =.

 

Promotion: both "advertising" and "PR" seem to be part of the promotion strategy. This part of the function is a large-scale "surface" attack, like the air force bombing. (This part has not been clarified, as if several items are included in each other)

 

Sales: like ground troops, more accurate point-to-point attacks. What if 70% of B2B staff are on sale? The attack capability is strong. So Alibaba is not an IT company ......

 

Channel: the way the product is sold, and the channel used by the product depends on the comprehensive consideration of cost effectiveness, such as the various products of the company, there are multiple modes such as direct telephone sales, direct login, direct online sales, and joining offline channels (such as mercenaries.

 

There are a lot of things to be done in product marketization, and there is no research in this area, such as doing a public promotion activity, it involves timely market budgets, preparation of promotional materials, and pre-and post-event PR bombing. It really needs to be done by a veteran. Let's give yourself some tips.