Product Manager responsibilities and product managers must have three competencies

The whole responsibility of the product manager is to unite the different components of the enterprise into a coherent and strategically focused whole, and to maximize the value of a product by understanding the changing market demand and optimizing the product to the target market.

Product Manager Responsibilities Description

The whole responsibility of the product manager is to unite the different components of the enterprise into a coherent and strategically focused whole, and to maximize the value of a product by understanding the changing market demand and optimizing the product to the target market.
The full responsibility of the product manager is to integrate the different parts of the enterprise into a strategic whole and to maximize the value of the product by making the company and market demand forecasts consistent.
Product managers have to manage not only the products but also the projects and processes.

Three capabilities of the product manager
1, the market's accurate grasp of the ability
Product definition, reasonable price, effective sales and marketing recommendations in line with user requirements;
2, effectively promote the implementation of the project capacity
Familiar with the organization structure and system, familiar with the cooperation staff, grasp the project key, familiar with the project details;
3. Effective communication skills
Think clearly, speak clearly, listen clearly, do clearly, so that the team "strength to a place to make";

Quality Requirements for product managers
The specialty of Product manager includes innovation attitude, leadership and self-confidence, and acquired ability includes organization ability, time management ability and communicative ability. At the same time proficient in sales and technology is also very important.
The product manager is a global player who has to rely on many expert products and services to introduce to customers. Using an in-house team means that the product manager may not have to be very proficient in these areas, but the management level and coordination ability of the product manager is higher.

Product Manager's learning process
A product manager with a clear responsibility must initially have specific knowledge about the company's products. As work experience and responsibilities grow, the focus of knowledge development shifts to a variety of functional areas, such as financial analysis, promotions, price design, new product development, and strategic sales. Management skills rise to the top when their responsibilities are raised to a higher level.
Product managers must learn how to create a team, agree, negotiate, evaluate performance and deal with interpersonal relationships.

Time Management for product managers
Strategic 15%~25%
Short-term job 20%~30%
Daily work 40%~55%

The role description of the product manager in the organization

(1) Research and development
--product managers should represent the interests of customers, the equivalent of a user and the market's expert role.
The research and Development Department is the industry technical expert, although the product manager has certain profession knowledge, but should know clearly when intervenes, when depth. Product managers should participate as product experts in the collaborative process of research and development, and product managers must spend a lot of time collecting and warping information about products, customers, and competitors.
Requirements for the Product manager
Product managers are familiar with competitor products, skilled in using and contacting similar products and proprietary products.
The product manager must collaborate closely with the project manager to participate in regular meetings, and be familiar with the product development process and schedule.
Product managers must take the initiative to learn new technologies, trigger new product development ideas, according to market trends, and strive to apply new technologies to existing products and products to be developed.

(2) operation
Product Manager is directly responsible for the product profit, the product manager should cooperate with the sales staff to complete the sales target, and reach a certain market scale.
In the early stages of the sale, the product Manager will provide the sales staff with tools such as product training and sales manuals, while establishing a successful sales and channel model for the sales staff.
Develop a reasonable, efficient and timely product price policy and market strategy

Requirements for the Product Manager:
The product manager should pay attention to the channel, the sale terminal question feedback. To obtain market information and user info from the sales force.
Weekly product managers spend about 25% of their time talking to salespeople, or potential users, directly or by telephone, to understand and summarize.

(3) Business analysis
-Product department as a profit center, product managers must be responsible for product cost estimates and sales statistics, forecasts, so as to achieve the company's expected profit and market size.
Specific management analysis includes: Cost budget, sales volume monitoring, profit monitoring, price system development and maintenance.

(4) Market promotion
--Product manager determines the market positioning of the product and the description of the target market.
The product Manager can work with the marketing manager to pass this positioning to the consumer in an effective way.
Product managers must have a certain understanding of various promotional activities, and in the marketing plan according to the characteristics of the product to develop appropriate marketing recommendations.

Summarize:
Product managers should be familiar with competitor products, products and proprietary products.
The product manager should work closely with the project manager to participate in regular meetings and be familiar with the product development process and schedule.
Product managers should take the initiative to learn new technologies, triggering new product development ideas.
The product manager should pay attention to the problem feedback of the sales staff. Weekly product managers will spend a certain amount of time to communicate with sales and potential users to get a summary.

Product department as a profit center, product managers must be responsible for product cost budgeting and sales statistics, forecasts, so as to achieve the company's expected profit and market size.