Qu Xiaodong: Industry websites must develop into specialized subdivision areas

On August 16, China's first industry website annual meeting and the Hundred Summit, Qu Xiaodong, general manager of the world, said that with the continuous emergence of various industry sites, basically all industries have appeared in the industry site, but the market is far from saturated, the industry site to really occupy the market, Must evolve towards a more specialized and smaller subdivision. The site of the subdivision area is more easy to gain the attention of the industry users.

According to the CCW information published in the "Industry Web Development Research Report" shows that China's industry web site is born in the early 90, after more than 10 years of development, experienced a slow growth, depression, recovery, rapid growth in several stages, in recent years is at a stage of rapid growth, In particular, in 2006, the end of the net Sheng technology successfully entered the Shanghai A-shares, the domestic industry to increase the growth rate reached an unprecedented height. Data show that the domestic industry site from 2005 to 2,273 rapidly climbed to 3,060 in 2006, is expected to reach 4,510 by the end of 2007. Growth has also risen from 28% to 35% from two years ago, and is expected to grow by nearly 50% per cent in 2007.

And the world information that the development of domestic industry has the following four trends: first, the level of industry segmentation is increasing; second, the industry site will provide more professional and in-depth services, its profit model will be diversified; In addition, the industry site will continue to be integrated into the latest internet technology; Mergers and acquisitions among the industry's web sites will also become increasingly rampant.

Furthermore, according to the information of the world, the current industry site mainly provides some supply and demand information, such as comparative primary services, profit model is also mainly membership fees and advertising, with the passage of time, the competition between the industry site will be more brutal, simply by playing price war, lower membership fees and advertising costs is undoubtedly the golden goose, Industry web site only to provide professional and differentiated services in order to obtain greater benefits, such as: to provide business-to-business search, keyword auction, the provision of industry market research reports, competitive intelligence analysis and so on.

The development of the industry website is full of opportunity and potential, but at the same time, Qu Xiaodong also pointed out that with the continuous emergence of the industry's web site, its living environment deteriorating, some small-scale industry sites are facing a shuffle out of the possibility. In the next few years, the phenomenon of mergers and acquisitions between industry websites will become more frequent.