SEO Content Writing guide How to create a wonderful content to improve the site rankings

A reference to SEO content writing, many webmaster will have this idea: what to say, is not to find an article Qiatouquwei, change the title, make false original? In fact, SEO writing is really this?

The production of high-quality content is an essential part of SEO work, but in the end what kind of content can be called high-quality, then the beholder, the benevolent. Some webmaster realize the importance of original content, that is, high-quality content can attract the chain, but only these are not enough, must learn relevant knowledge, and skilled use to improve the rankings have practical help.

　　

So what kind of content can be called high quality? A high-quality article has the following features:

1, the key words outstanding

2, have link value

3, the reasonable article structure

4, the full text content is related and unique

Let me say a few words about how to do the above requirements:

First, how to highlight the key words

1, the article title contains keywords. The font of the article title can be h1-h6 to indicate that the general H1 or H2 is used most.

2, the keyword bold display. If you're going to make a keyword bold, it's best to place it on top of the body for maximum effect.

3, the text contains keywords. Do not insert keywords, good articles should not be written only for search engines, it should be as attractive to visitors.

4, the page title contains keywords. This is one of the most important SEO work, the key words naturally inserted in the title, do not have obvious piling traces.

5, the article Export link contains keywords. It turns out that incorporating keywords into an export link can improve your ranking. But do not go too far, to naturally insert, otherwise too much.

6, the text contains synonyms, misspelled words and many other forms. Now the search engine has become so smart that it understands the connection between the various variants of the keyword. For example: the relationship between computers, computers, desktops, netbooks and other words. Inserting keywords into the text will help the search engine understand and highlight your main words.

7, in the picture alt attribute contains the keyword. This is known to all, I will not say more.

Second, what kind of content has link value?

1, can provide useful resources. For example, those "how to do ... "How about ...?" "article, which contains a list of useful resources. This article is the easiest to get everyone's favorite, will be carefully collected, from time to time to see.

2, with the news hot-related. If you happen to have an exclusive news, great, this is a good chance to beat the competition, quickly through micro-blog or social network released, bring their own website links, certainly can get a lot of outside the chain, to the site rankings bring a good upgrade.

3, the valuable survey data. If you are willing to take the time to do a detailed survey of your industry and publish the results, a valuable survey will attract hundreds of other strands.

4, controversial topic. This type of content is often used as a link bait, but I suggest you use this method with caution, and if used improperly, it is likely to be accusation and a thankless fate.

5, writing humorous and witty. The effect of how the end of the industry you belong to, but generally speaking, I am very interested in writing humorous articles, but also willing to introduce it to others.

Third, the reasonable article structure

How to organize the structure of the article rationally?

1, paragraph not too long, it is best to use small paragraphs. Too long passages are apt to lose interest in reading.

2, contains a picture or chart or small animation or video or audio. The combination of multimedia and articles can greatly increase the attraction of the articles, help people deepen their understanding of the text and improve their interest in reading.

3, clear level. The correct use of the main title and subheadings can make the article appear to be organized and prioritized.

4, no semantic errors and typos. It's annoying to have typos all over the article, and if you don't like it, think back to the feeling when you read the pirated books.

5, fluent and easy to read, will not appear rambling situation. We have all learned how to write argumentative text, a good argumentative article not only requires a reasonable argument, but also have sufficient evidence to support. The reader is not a fool, the number of words in rambling is no use, can not convince others.

Iv. Unique and relevant content

There may be a webmaster will ask: Where to find a unique original content? I'll tell you, there are several steps to making original content:

1, pay attention to the industry news or hot events. Keep in mind that the latest news in the industry can provide you with a lot of writing content, and you may be bothered how to avoid duplication with other people's content ...

2, do not simply copy replication. Add your own views and points of view, you can also refer to others and the mainstream of different views.

3, retort. Think about why you agree with the author's point of view. Just because he's an industry authority? Did he go through the investigation? is the evidence he presented sufficient? Try to think about this from a different perspective and write down your findings in detail so that you have enough content to make unique articles.

4, repeat 第1-3 step.

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