Seo external link optimization

Technology

1. Use of the anchor Link
Chain
Access is a link between web pages on the Internet, and all web pages and websites without links are isolated. What is an anchor link? In the SEO field, the anchor link can be understood as a text link. Search engine links
To evaluate the importance and authority of a website. As early as many years ago, Baidu and Google both gave a detailed explanation of the importance of the link. The basic principle of hyperchain analysis is:
In some results, the more web pages that are directed by other web pages with superlinks, the higher the value is, the more advanced the results should be sorted. Therefore, the text of the anchor link is crucial in computing. We can discuss this.
.
A. <a href = "http://www.nokia.com"> Nokia </a>
B. <a href = "http://www.nokia.com"> www.nokia.com </a>
C. Nokia <a href = "http://www.nokia.com"> </a>
This
Your keyword selection is involved. If you select "Nokia" in Chinese, your anchor link should be <
Href = "http://www.nokia.com"> Nokia </a>. Because the search engine is calculated based on word match, and the mainstream search
The cable engine has no translation function for hyperlink computing. For the current search engine, only by making a good anchored link can the website rank top.

2 one-way link
A one-way link is a way for a website to import hyperlinks to you, instead of a hyperlink.

Slave
Technically speaking, this is the best way to connect. The other website will vote for your website, and your website will not have to vote for it. This ensures the delivery of PageRank values
To ensure the transfer of weights between websites, the most important thing is to ensure that the weights of your websites do not flow out. In terms of experience, one-way links can also bring a certain amount of traffic. The disadvantage is that the project implementation is difficult, and few webmasters will
One-Way link with other websites.

3. Two-Way link)
Two-way links vary with documentary links, which refer to links between websites (also known as links). This is a method of mutual reciprocity between websites. The advantage is that the project implementation success rate is high, and the disadvantage is that the ranking is weakened.

4. Link relevance
The link correlation can be divided into two points:

A.
Content relevance: if the subject of your website is about the use of digital cameras, and another website is about the release of digital product reviews, the topics of these two websites are very relevant. From this digital product
The links exported from the sites that evaluate the content to your website play a greater role in improving the ranking of your site search engine than the links referenced by a dating site. Both websites are related to the consumption of Electronic themes.
Nature is the biggest, but in fact, we find that these types of sites are often competitors, unless you are the person who owns both sites at the same time. We expect your competitors to export an external anchorage chain pointing to your website.
It seems very difficult. However, websites with high content relevance may still export external links to each other because the market they face is refined by regions or user groups.
Points, and they do not form a competitive relationship. Even now, it is time to test the communication skills between the webmaster and people. Communication with people and open connections are also a way to survive website operations.

B. Relevance of the text of the anchor link: here you need to consider if your website is themed by Jay Chou fans. Then your anchor link text should be "Jay Chou" or "Jay Chou fans ", the use of the text "Guo Degang" and "Guo Degang crosstalk Club" obviously lost the role of establishing a connection channel with the same topic.

Thoughts

1 have to say black hat SEO work
What is black hat SEO?
In general, all cheating or suspicious means can be called Black hat SEO. For example, spam links, hiding web pages, bridge pages, and keyword stacking.
　
In the past one or two years, the most typical black hat search engine optimization is to use a program to capture a large number of search results from other classification directories or search engines into webpages, and then put Google
AdSense. The number of these web pages is not several hundred or thousands, but tens of thousands or hundreds of thousands. Therefore, even if most web pages do not rank high, users may still enter the website and click
Google Adsense ads.
From the perspective of black hat SEO, they also have their reasons. Because most of the black hat SEO programs are used, they build a web page of tens of thousands or even hundreds of thousands of pages, just put them out to crawl. Even if their website is punished in a few months, he may have earned tens of thousands of dollars. For him, the return on investment is still quite high.
From the standpoint of black hat SEO, some people do not want to do this even if they are correct. Sometimes it is boring to build a website. You need to write content, conduct surveys, analyze traffic, analyze user browsing paths, and communicate with users.
Black hat SEO is much easier to do. Buy a Domain Name and even use a free Vm, saving your domain name. Once the program is opened, add the AdSense code and leave some comments to other message books or blogs (these messages may also be automatically generated by the Program), and then wait for the check to be received.
While
One undeniable argument for black hat SEO is that, even if you fully abide by the search engine rules, you will be able to get a website that is valued by search engines after ten years of use. No one knows when the search engine is
Will it make a big change to its algorithm, so that thousands of white hat websites will disappear from the search engine? It can be said that the black hat SEO method to make money is simply a short and fast method.

The following describes some common link cheating tricks for black hat SEO:
I. Blog cheating.
Blog is a highly interactive tool. Over the past few years, the rise of blogs has become a blessing for the new manufacturing link of black hat SEO.
1. Blog group cheating:
　
Some common blog programs in China, such as zblog, pjblog, and Bo-blog. Early zblog, pjblog lacks developer knowledge about Seo.
Zblog and pjblog once became a frequent place for black hat SEO. The bo-blog program seems to be able to give the black hat SEO a chance.
2. Blog group fraud:
Cheating on creating a blog group is to apply for a large number of blog accounts through a program or human means. Then, we will post some articles with keyword links and use these links to promote the ranking of keyword search engines.
2. send messages to the group:
Generally, some message sending software on the internet can automatically publish their own keyword URLs (anchor links ). In a short period of time, we can quickly increase external links.
3. Link Factory
　
"Link factory" refers to a network system composed of a large number of web pages. These webpages may come from the same domain or multiple different domains, or even from different servers. Add a site
After "link factory", on the one hand, it can get links from all the web pages in the system, and in exchange it needs to "Contribute" its own links. This method is used to increase the link score, to achieve the goal of the intervention link score
.
4. Hide links:
Hidden links are generally used by SEO on the customer's website. By using hidden links on the customer's website, you can connect your website or other customers' websites.
5. Fake links:
Add the link to the JS Code, framework, or form. The link in this way cannot be read by the search engine spider. Therefore, the link is only for people, and the search engine cannot identify it.
Vi. Web page hijacking
Network
Page hijacking is what we often call page
Jacking completely copies the content of another website or the whole website, and places it on your own website. This black hat SEO method is attractive to webmasters who are extremely lacking in webpage content. However
Yes, this practice is quite risky, and it is even worse. The patented search engine technology determines from multiple factors that the copied webpage or website is not original, rather than indexed.

2. Key white hat SEO work
What
Is it a white hat SEO? Accurately speaking, white hat SEO is a search engine optimization worker that complies with Internet ethics and search engine constraints. Black hat SEO is relative to black hat SEO. It features
Maintain the long-term ranking of the website, and strive for the healthy development of the website, optimize the site in a legitimate way, so that it can better serve users and attract the attention of crawlers. The white hat Method for search engine optimization also includes
Which of the following unacceptable guidelines does the search engine accept. Their advice is generally to create content for users, rather than search engines, so that the content is easily indexed by Spider robots and does not try to search engine systems.
Playing tricks. White hat optimizers also attempt to discover and correct errors, such as menus that cannot be read by machines, invalid links, temporary changes to guidance, or poor guidance structures.

3. Evaluation of Linked Websites

Learning to measure the link quality is the basis for various link methods.
A. Whether the target website is healthy on the search engine.
In the word input window of the search engine, you can use the site command to estimate the ratio of the search engine's indexing volume to the actual number of webpages. Generally, the larger the number of entries, the more healthy the website is. If the number of websites indexed by the other party is zero, you are advised to exercise caution. It is possible that the website of the other party has been punished by the search engine.
B. Whether the content is relevant
Whether the website subject is related. For details, refer to the relevant chapters in this book.
C. Access volume of the other website
The implementation link of a website with a high access volume will inevitably bring a certain amount of access traffic to its own website.
D. The position of the other website in the industry
Many authoritative websites in the industry have great advantages in terms of website exposure and search engine trust. Therefore, linking authoritative websites in the industry is the best practice.
E. PR value of the target website
PR is an important parameter in Google's search engine ranking and a benchmark for measuring the amount of external links on a website. Cultivating the habit of observing and recording the prvalue is also one of the good professional habits of Seo workers. In addition to Google, sogou search engine also has statistics on the prvalue. It is also one of the key reference indicators.
F. Export websites with few links
In addition to navigation websites, if the number of links to a webpage page is too large, the link work will not be conducted. In a Google search engine Patent Report, it was pointed out that the first 100 links of a webpage's HTML code will go to link computing, and other links will not join the link ranking calculation.

4. Understanding of high-quality links
High-quality external links are always sought for external links. In addition to measuring the link quality, we also need to consider the content update frequency of the website. A website that is not updated frequently is not good for crawlers to download webpages. If your website is not updated frequently, it is difficult for your website to "invite" visitors to crawlers.

5-site group interaction
In the SEO field, the website group generally refers to the intention to build multiple related websites on servers of the same IP address for the primary website to obtain the top ranking, in addition, a large number of export anchor links are established on multiple related websites, which are recommended and voted on by the main site. In practice, websites with the same IP address or a few IP addresses are linked to each other to vote.

[Reference

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