SEO keyword acquisition

1. Discuss with team members. A person's thoughts and wisdom are far from enough. They gather people who know about search marketing activities, let all the participants come up with their ideas, and then gather the keywords of everyone, remove incorrect selections and sort out the most important keywords in order.

2. Use the keywords provided by the search engine. When listing the search results of a keyword, each search engine also provides other composite words related to the keyword. The traffic called long tail keywords cannot be ignored.

3. Refer to the search tools on the website. If your site has its own intra-site search, you can study the keyword list entered by these searchers to find out what words are lost, the search results on these sites allow you to find out what the searcher is most concerned about.

4. Observe competitors. Take a moment to see which keywords your competitors use. Of course, the keywords your competitors use are not necessarily the best keywords, but they just provide you with some reference.

5. Use a keyword tool for search engines. Wordtacker (www.c2s.cn) is a world-renowned online keyword tool that is in the leading position. However, it is charged. Its power is only known after you use it. Yahoo keyword selection tool, A completely free keyword selection tool, whose data comes from retrieving keyword demand numbers using Yahoo's paid search engine; google adwords Keyword Tool, supporting 200 countries and 40 languages; baidu also has a set of keyword recommendation systems, but they are only available to spot price users.

Of course, in addition to the above methods, there are also many ways to get keyword suggestions, such as conducting a visitor survey on your website.

After obtaining so many keywords, we need to classify them by priority. A. Highest priority. Keywords match the content of your site and are very popular. The most important thing is that there is a high conversion rate. B. Medium priority. This keyword matches your site content, has a certain popularity, and has an acceptable conversion rate. C. Low priority. Keywords match the content of your site, and there are a lot of searches, which are worth bidding for, but not worth doing natural search engine optimization (SEO ). Obviously, Class A and Class B are the keywords we want. However, class C keywords cannot be abandoned, and long-term bidding is required. This is an indispensable step for building brand awareness.