SEO Optimization Direction: Baidu is how to judge the content and outside the chain?

Recently a group of friends of the site was K dropped. This means that through the crisis of Baidu (6, 22, 6, 28), does not mean that the Baidu penalty has ended, users experience a bad site, at any time there is the possibility of punishment. Many recent Web sites have been down the right, observation and analysis, but also in constant reflection; SEO optimization is mainly divided into the station and outside the two large blocks, and the content and outside the chain leading this keyword ranking important factors, but also we do SEO optimization involved in the long-term. Summarize the search engine in the content and outside the chain is how to judge its value:

　　Search engine in the content of the evaluation:

One is judged by the similarity of content: 6, 22, 6, 2,800 degrees two times K station is to determine whether the content is pure in too much similarity, the general collection of articles are found in other sites, the similarity is bound to be very high, Baidu will be for these too many collection or false original existence similar too high site to fall right, Baidu gives us the saying:

　　

This caused some Web site content quality is very poor, or even irrelevant random interspersed keywords, can also have a good ranking, in the update phase of Baidu has not been the corresponding punishment, which let a lot of seoer puzzled, why other people's website content so bad but not be punished? The reason is that their quality is poor, But still belong to original content, the similarity degree is very low on the network.

Second, through the user "feedback" the quality of the site content: Why the quality of the site content is very poor can also get a good ranking? Baidu early is through the website content correlation, the chain quantity and so on to do the keyword score, the latter is through the user's behavior to judge whether this website really conforms to the user experience, this is why some 6 , 22, 6, 28 survived the site, the back is still k off; and some sites are still not subject to the corresponding punishment, especially those in the content of the more outrageous (can refer to the previous published article: "Analysis of" God Station "is how to do the keyword ranking), they still continue to keep the keyword ranking good momentum."

In fact, the user's "feedback" is not all true, in addition to some real needs of users, seoer hindered the authenticity of the data, they in order to curiosity or puzzled about why they have not been k, why not be down the right, and even try to make it disappear: there is nothing to report, complain about this site snapshot ( But Baidu found that a lot of people are malicious complaints snapshot, Baidu also made corresponding countermeasures: snapshot of the complaint will appear after the phenomenon of deletion. This causes some of the site's data are not all users of the "true portrayal", because the study site and lead to a long stay, bounce rate is low, PV is very high.

Some of the quality of the site through Seoer repeated research, leading to the search engine that the quality of its content to do well, ranking has been Shanruta; when left Seoer, the rankings may soon fall, the site will be punished.

　　Search engine evaluation on the outside chain:

Outside the chain is also one of the key SEO, because the chain causes the site to drop the right of the site exists, the search engine is how to determine the role of a chain, played a role and how much? Now finally there is a clear answer: "See whether the chain to the user is valuable", in the past we see the chain as a voting process, This seems to be easy to understand, but not easy to do, now the chain of this piece is also very clear:

　　

Now how to do outside the chain, what kind of outside the chain is a role, should be very clear; the chain of doing a good job in the rankings to help the role is very large.

Summary: Play the game to understand the rules of the game first, do SEO must understand the search engine optimization principle. In the content and outside the chain to solve the problem of optimization, I believe that in SEO will also achieve a more ideal ranking. Article by Zeng (Drunk goods Mall tea net http://www.zuipin.cn) original, reprint please indicate the source of the article, thank you.