SEO is just the most basic way of marketing

　　

SEO (Search Engine optimization), translated into search engine optimization, is one of the more popular marketing methods, starting from 06, Baidu Encyclopedia entry by the webmaster edited thousands of times, this also proves that we gradually understand the essence of SEO.

However, now the SEO gradually degenerate, why do you say this? Because many times, some webmaster including companies, are "seo for seo". How to understand this sentence? That is, not from the perspective of multi-channel marketing to consider the problem, in fact, SEO is only the basis of marketing.

A lot of stationmaster or network company, in order to do the site's keyword rankings, many times, not from a whole marketing orientation, just every day in the update station, hair outside the chain, change friend chain and so on, such as the result is, even if the keyword up, order conversion is not necessarily high, why I am so sure, Because I used to be in the home network company, the customer's order came, down payment 30%, after the effect of payments, is the practice? The beginning of the station, the site built to meet the requirements of the SEO, this is certainly true, but also important. Content update, outside the chain outsourcing to businesses do, friends chain on the purchase, so, some words, several months up, some even one months on the. Because they are more focused on the business side. But can such marketing really bring in customers and bring profits?

In fact, network marketing is nothing more than a lot of information exposure. Forum, blog, classified information, micro-blog, CPS, CPA, mail marketing, distribution, parasitic marketing, QQ marketing, bidding, question and answer platform, Library category, encyclopedia entry category and so on. SEO is just a foundation, in search engine above have your enterprise information, can do further marketing plan, namely so-called integrated marketing. Simple search engine optimization may bring traffic to your site, but how much? We do not deny that there are some sites really strong, there are very high popularity and traffic, but the search engine is only one aspect, the back of the team is very large. The simplest, we do not have to go with the van, Jingdong this kind of comparison, we also than, because their money is not their own money, then we have to consider what?

Seriously, in this era of e-commerce, how to make full use of existing funds, organize your team or staff to do the most comprehensive things. Perhaps some friends think, now this for them, just Arabian Nights, no funds, no manpower, three resources, only a few technical and theoretical knowledge, but, multi-channel integrated marketing must be the future of E-commerce marketing methods. Because only your enterprise information in a large number of exposure, to obtain the customer's "heart."

I give an example, for example, you want to buy a certain type of goods, you may search the top of Baidu, the top of the above is about this product site, even if your message was seen by others, why do you choose? Instead of choosing someone else's? Do you want to spell the customer experience? It's just one thing, but, Your information through a number of group buying station was seen, and through a number of window ads exposure, etc., your exposure rate is very high, so, people choose you the possibility of greater, is such a way of thinking.

Here to write this article, not in the fight to do SEO friends, but E-commerce marketing is indeed to the development of multi-directional marketing, SEO is only the most basic of a marketing tool. Also hope that e-commerce can bring happiness to everyone.

This article from the Rice Grain Language Mall, brand-name cosmetics www.mi-go.cn, reproduced please specify