Seo Necessary optimization ideas

For site optimization, each SEO personnel have their own set of optimization methods, the optimization methods vary from person to individual. But as an excellent SEO personnel in taking over a website optimization must have a complete set of optimization ideas, and according to optimize the idea of the optimization plan, daily according to the content of the plan to optimize the work, so as to achieve a multiplier effect. If SEO personnel do not have a complete set of optimization ideas, then the situation will become very bad. The following is the author in the optimization of the Web site summed up a set of ideas to share with you.

First, analysis will optimize the site's actual situation

With the rapid development of E-commerce, almost every enterprise has its own corporate web site. Then, when SEO personnel take over a website, the first thing is to check the site's current situation. For example: The structure of the site is conducive to optimization, whether there is a site map, site internal links are reasonable, the necessary 404 error pages and 301 Permanent Redirect whether there is, the correct robots, the site has no dead chain and so on. Confirm the above questions after analyzing the site's keyword selection is reasonable, the site's snapshots, included and external links are what. Only after you have fully understood the above information can you begin your next work.

Second, start to update the content of the website

After understanding the actual situation of the site, according to the results of the analysis, the site is not conducive to the optimization of the problem correction, if there is no problem can start to update the content of the site. In updating the content of the time must be high-quality original articles, at least also high-quality false original, avoid a large number of reprint and garbage articles. At the same time, optimize the content of the long tail keyword, and the form of anchor text link to other pages of the site, to optimize the site's internal pages and structure of the effect.

Third, the gradual construction of the external chain of the website

"Content for the king, outside the chain for the Emperor", I believe that every SEO personnel are not unfamiliar with the word, outside the chain is the decision to rank the most important factor. If the site in the update of a large number of original content is a hidden treasure, then the purpose of the chain is to link the treasure with the outside world bridge, so that more people through this bridge to find treasures, the development of treasures. At the same time, high-quality outside the chain can also significantly improve the site weight, more conducive to the ranking of site keywords. Only in the construction of the chain when you need to remember, we should pay attention to the construction of the chain of stability, effectiveness and relevance. Otherwise, adding more outside the chain on the site also does not mean much.

Iv. improve the user experience of the website

The content of the website continues to update, the chain also increases sequentially, the website already can pass the optimized long tail keyword to bring some traffic. At this point, you need to study the user experience and improve the user experience of the site, so as to improve the visitor's viscosity and revisit the site. When visitors to the site's viscosity and the likelihood of access to the website is relatively high, the weight of the site will naturally improve, once the weight of ascension, ranking can not be difficult to think.

Write to the last:

A lot of SEO new people in the optimization of the site will be every day to check the site's collection and ranking situation, or even query many times, in fact, for a new station, there is no need to waste time on the SEO query, because the search engine on the new station more and more stringent test, included, Snapshots and rankings are very not ideal or even often a downward trend, if every day to spend a lot of time to query, see the site's unsatisfactory situation, it is bound to hit the optimization of confidence, rather than the time used to write high-quality articles, to publish high-quality outside the chain and improve the site's user experience. Wait 3 days or even 1 weeks to query the site's SEO situation, and then see the site optimization after the small results, there will be some sense of achievement, optimize the confidence is more abundant. This article is from Tangzhongliang's blog: http://rubberkeycn.com