SEO Practice (5)--A brief analysis of keyword ranking

In the third article of the SEO series, "Let the website to the search engine user-friendly", I mentioned a phrase "to the site more valuable information in a better way to show users." This is my thousands of hours of energy spent on SEO above the most important conclusion. The recent new Baidu on the SEO proposal, but also very similar to the SEO summed up as: "SEO can help you to the site of high-quality content to better present to search engines, to obtain more traffic."

The wording here is quite worthy of scrutiny. Because such as the medical profession will be responsible for processing the content by the SEO department, therefore I said inside, also will the text information creation and the SEO has connected some relations. and Baidu wrote more simple when, it proposed SEO should do, but to enhance the quality of the presentation of content.

Another interesting thing is that Baidu mentions "make it more friendly to search engines and users, and get more reasonable traffic from it." "And what I say is" make the site friendly to search engine friendly and make the site user-friendly to the search engine. ”。 The exact point here should be the latter, because Baidu is based on the position of the relationship, it is inconvenient to say that this refers to the "user" is their users, not users of the site.

These are indeed the essence of SEO. As mentioned in the third series of Amazon's "What other Items does Customers buy on viewing this Item?" The recommended module is the most typical example-it shows the right links in the right place, regardless of any extraneous things, just so you can get the results of SEO.

And recently oneself into a service company, only really realize SEO overall level of backwardness, attention more is not necessarily too concerned about things. Years of experience in the company, to do keyword ranking method is mostly nothing more than three points, the title appeared keywords, pages appear text content and enhance the keyword density, hair outside the chain. Although the details of many years after the experience has accumulated, but also generally just hair outside the chain of skills. In any case, for a company with years of experience, it still has to be a big surprise.

For service companies, nature and product companies have the essential difference. The former goal is often only the keyword ranking, when the keyword ranking will be able to collect from the client side, and then SEO related to the surface to be much wider, because the flow of the promotion method is also a lot of independent keyword, even if the keyword ranking is often required through technical means to batch implementation ( Foreign trade stations often do is tens of thousands of, a few SEO excellent foreign websites will also do tens, very little contact with a single keyword ranking upgrade problem. And therefore think of themselves or in the Single keyword ranking problems still exist, only the service companies, of course, from the conclusion that this is a wrong decision.

For example, the company has a "inkjet code machine Price" keyword, the landing page arranged in a common inside page, but the other words ranked all up, it ranked always not on.

Take a look at the top page of the word "inkjet price":

1. www.hc360.com/chanpin/penmajijiage.html

2. Www.qjy168.com/price/price.php?keyword=%C5%E7%C2%EB%BB%FA

3. www.21food.cn/quote/7653.html

4. www.leadjet.com.cn

5. www.net114.com/special-penmaji/

6. www.qianlipm.com

7. www.qjy168.com/shop/disp_provide_9554535.html

8. www.pmj123.com

Among them 1, 2, 3, 5, 7 several website's inside page rank above, because they have a commonness, the page is linked to other pages, most titles contain "price" word. In this way, by exporting links to the relationship, associated with a very large increase in the "price" the weight of the word "inkjet price" the word in the home page rankings can go up.

But if the "price" the weight of the word can not go up, "inkjet price" ranking problem is almost converted into a "inkjet" the word ranking competition. Because according to the search engine's TF-IDF formula, the "price" the term IDF value is extremely low, even if the TF value is raised, the effect on the final weight is very small. In order to elaborate on this issue, I previously wrote an additional long TF-IDF popular article and mentioned this example, there is no space to occupy: TF-IDF framework and its derivative to the SEO knowledge

The article has explained that TF-IDF for each word will have a different weight of the reason for the upper limit. For this reason, the TF-IDF value of the term "price" does not have much room for improvement, and can only be elevated by other means such as the aforementioned export link. Or, only pay attention to ensure the "Inkjet code machine" The weight of Ascension, you can "inkjet price" the whole word ranking pull up.

In the example of 4, 6, 83 home page rankings results, itself in the "inkjet" the word ranking is higher, so there is the opportunity to "inkjet price" the word top ranking high. It is obvious that they are home, if you want to use a site text type inside the page to compete with them "inkjet" ranking, is undoubtedly very difficult.

And that company in the use of internal page to do this word ranking at the same time, to the page continued to send a long time link, ranking also no movement, and the situation of the corresponding thinking is to buy a link. I can't say it's impossible to do it, but at least in this way, the word to use the chain is expensive.

Methods in the SEO is to play a decisive role. For example, the Wolf rain easy to "SEO" the word to do Baidu home page, in essence, just because the display of the content of the show, perhaps not the basis, but at least it is not a high-level approach. (Of course, the main method of wolf rain was not the most basic way through the Black Hat field useragent cloaking change the past only hundreds of one-way links--seowhy at that time outside the chain far more than the Wolf rain site, ranking also behind it. )

But for example, I have seen a lot of people, nothing analysis on the Wolf rain is used to boil down to the worthless radical black Hat method, which is the resistance to their own unknown things, is not a learning attitude can be borrowed. and an SEO method of formal or cheating is often to see the specific usage and different.

Search engine principles, procedures, data analysis and other directions, are SEO can choose the learning path. These I have more or less contact with, also saw a few pragmatic SEO specialization one of the very good. However, in any case, rely on the feeling to do SEO is always the worst choice, easy to fall into their own creation of the limitations inside.

Original: http://semwatch.org/2012/03/seo-practice-5/

SEO Practice (4)--seo friendly URL structure