SEO (search optimization) fraud summary (not involved !)

The following SEO cheating methods are not to encourage cheating, but to tell you that these black hat SEO methods have been thoroughly studied. If you think these are good methods, or think that these methods can improve your website rankings and will be punished by search engines.

1. Cloaking installation
That is to say, when a search engine spider comes, the displayed content is different from what a common user sees during access.
This is achieved by determining the visitor type.

2. IP Delivery is also a type of installation
You can use the access IP address of the search engine as the judgment condition to install the SDK.

3. Leader Pages
By designing different import pages for different search engines to adapt to different algorithms, this is also a kind of SEO cheating.

 

4. Mini-Site networks
This method is an extension of the above method. First, there is a major site that provides the necessary services or sells products, and then for different search engines and different keywords, create some small sites. Generally, the content of each site is only for one keyword or product, and then direct these sites to the relevant pages of the main site, such a site group will work together.
In the summer of 2004, Google handled this cheating method in a large area.

5. Link Farms Link factory
Many webmasters of search engines have pointed out that there should be no more than 100 links on each page.
What the link Factory does is a large number of links, which are massive in order to deliver Google PageRank.

6. Blog and/or Forum Spam
Spam of blogs and forums, including messages and trackback. Many blogs already have a high PR value (and Google's PR value for independent blogs has always been relatively high ), usually, writers want to get the PR value transfer effect by leaving links to their websites on those blogs with high PR values.

7. Keyword Stuffing
Keyword stacking is a very common cheating technique. Of course, there are also some changes, such as stacking in the Alt attribute of the image, or stacking in the image map link.

8. Hide Text in Hidden Text
This traditional practice is still in use, which is indeed surprising.
Some people make the text color the same as the background; others place the text behind the image layer.

9. Useless Meta Tags Useless meta Tags
Many search engines have begun to reduce the importance of Meta tags, which also corresponds to this traditional cheating method.

10. Misuse of Directories directory abuse
Directory abuse is mainly for those charged directories. These manually managed directories are gradually being discarded by search engines.

11. Hidden Tags of Hidden Tags
Hidden tags are also overused, such as comment tags and style tags. Putting keywords in these tags is a common practice of SEO writers.

 

12. Submit the website repeatedly
Some unscrupulous SEO companies will also make unnecessary optimizations to collect users' improper fees, such as submitting websites to search engines or directories multiple times.

13. Email Spam
The method of sending a message to a new website via Email to obtain the traffic has been abandoned, but it is still widely used.

14. Redirect Spam
You can use redirection to spoof the search engine or hijack traffic. Generally, you can use 301,302 and 402 redirection, or even meta refresh and java script redirection.

15. Misuse of Web 2.0 Formats
Use of websites in the form of web, such as Wiki, social networks, and social tags.
There are also a certain number of spam for Wikipedia, and some tag networks may also be exploited.

In fact, there are some other cheating styles, but they keep changing. The judgment criteria are very simple, that is, what is the purpose of SEO and whether your practices can be clearly described.

 

Author: David Yin
Original: SEO website optimization and promotion