SEO The biggest misunderstanding is the original content is equal to high-quality content

"Content for the king, outside the chain for the Emperor" this phrase SEO industry wisdom is now obsolete, because now has come to the user experience era, the value of the chain is only a reference in the initial site of a factor. As long as this site a long time, the search engine mastered the site's data, keyword ranking is no longer outside the chain can be about the. But the user experience, the word "user experience" is particularly broad. But I think the most important part of the word user experience should be content, which is the basis and the core. If a website does not have the content, the outside chain does again formidable, the station optimizes again good, the style does not have any significance again to attract the person. Because a user comes to your site in the hope that you can solve its query, find the information they want to find, the other can only count on the added value.

So a site is the most important content, I see a lot of SEO operators 70% of the time every day in the hair outside the chain, in fact, 20% of the time used in the promotion, only 10% of the time to do the content. This kind of website does not have to look, basically all is the rubbish website (except for certain class of enterprise class site that does not need to update). A lot of time every day with the outside chain and promotion, a website content can be good where to go, even if you put your website to go out, the user came to your site, see all is rubbish content, people are coming to go, such a job has no accumulation, will only do more tired. Do you seriously think that the content is not good, users can stay on your site? For users, your site has a lot of outside the chain and it has nothing to do with it, people are most concerned about your site there is no need for its content. Care about the user's concern, this is what we should do, rather than desperately in there hair outside the chain.

In the above introduced clearly, the content of a Web site is the most important part, so if a website content has a problem, it can be said to be the biggest failure, other aspects of doing a good job is useless. And in the content and there is a big misunderstanding, that is the original article is high-quality content. This view is recognized by countless seoer, in fact, this view is very easy to overturn. For example, I go to QQ group to copy a chat record, this is absolutely original content, but this is the quality of it? It is clearly not a quality content, it is possible that the word for this high-quality content is not very understanding. And my definition is to help users, to create value for users, to meet the needs of users content can be called high-quality content. This has nothing to do with originality.

As before, from the user's point of view, the user does not care whether this content is original, they are more concerned that this content is not attractive, is not interesting, is not able to solve its problems. As to which Web site, through which way to see is not important. For example, watching a TV series, in Hunan TV to see what is the difference with Jiangsu satellite TV? Who's the premiere? What I care about is whether the TV show is good or not, it's similar to what I like. Through the video site to see that there is no difference, the key is the quality of content. From this example, we can see that the original and the quality does not matter.

Original fact the biggest advantage is easy to include, reproduced or integrated content for a new station may be included will be a trouble. Because search engines need to constantly absorb new content, constantly to meet the needs of users, this can be a long-term retention of users, this is a good explanation why the original easy to include, but this is not equal to the value of the content, if your site is not worth, even if the early harvest, later you can not escape the fate of the deletion. So I saw some companies asking for original, this let me have a kind of deep sadness, original if can write quality content to say, but for some web site editors and SEO operators, few people will understand you that industry, understand those technologies, at least difficult to understand can write quality articles.

Content can come from a variety of sources, such as we can integrate content. For example, we want to write a link on the content of links, you can integrate that you do not understand the link scam, to go online search all kinds of links to cheat on the way, how many, in the content of a little polishing on it. This content is also very valuable to users, such as I wrote yesterday, "Integrated micro-blog content can also be a good content of the site" can be mined and integrated content. In fact, it is also possible to reprint the content of others, as long as your site users need to be able to. Of course, we can also do the content gain, for example, we can give the article to match the picture, add their own comments on the article, to each small paragraph has a small title, user-friendly reading, content typesetting when adding art elements. Make users feel better, which is also good for search engines. In fact, the source of the article is very extensive, do not need to write their own, because it is very simple, you write a non-professional some of the rubbish is not as good as the quality of the content to reprint it? So everything we need to understand its essence is to grasp its core.

We are doing optimization in the first direction is to be right, if the direction is wrong, your execution is stronger, you will be farther away from the target. As the beginning of the article said: There are people who have more than 5% of the time users in the chain and promotion, spend too little time on the content. They are putting the cart before the horse, this is a directional error, even if your chain do a strong, your site want to do it is still difficult. The original content is not equal to the high quality content. This is a cognitive error, if the essence of things do not see clearly, or to see the reverse, this is the same as the directional error is the same nature, the result is only more and more distant from the target. In fact, I would like to elaborate on the point of view is a Web site is the most important content, I hope that we put time on the content, in addition to the quality of the content of a cognitive introduction. These two points is our seoer most easy to make the biggest two mistake, hoped that everybody after reading can have a change before own viewpoint, thanks. Article content by 33 game Net http://www.33yx.com/original share, hope to let everybody have a brand-new understanding to the website content aspect, thank you.