In the previous article Share SEO forward road on the 10 things that must be done (i), I share with you the SEO on the road must do five things, respectively, is to solve the problem, the study brings flow of the page, view the ranking of the channel page, through the basic flow to dig words, more care about other search engines, These require us to continue to observe and modify the site, in order to pave the way for the future, and then continue to share the following article, there are five aspects.
Optimize Long Tail keywords
For large websites, long tail keywords are a factor we have to consider. User Long tail keyword can be said to be a compulsory course of seoer. Even if our web site is small, not enough content, but as long as the cumulative, still can see the effect. Long tail keyword optimization compared to the core keyword is relatively easy, more to do some internal links, plus the site has a good weight can be brought up. Although some sites have enough content, the overall weight is very high, but the long tail does not bring the corresponding flow, this is the site layout problem.
Keyword Drop countermeasures
Website optimization is not immutable, the keyword fluctuations are normal phenomenon. Whether it's a core keyword or a long tail keyword, it's possible to drop. When you find this situation, first observe a certain time, do not easily modify the site. Because it is possible that the search engine itself, after a period of time, preferably 2 weeks or 1 months, if the continued decline, then the site has problems. This time the need for specific analysis, such as the update problem, or external links, or internal accumulation, need to be investigated.
Link Bait effect
Link bait for the novice webmaster to start more difficult to grasp, a lot of webmaster or the habit of daily go to the forum to do their own posts to do external links, but the forum posts have two drawbacks, one is the search engine know that many of these are spam posts, there will not be a lot of high-quality content, The other is to know that these signatures are artificially raised the number of external links, there is a suspicion of manipulating rankings, so will not give a high weight. Therefore, SEO on the way forward, or should do more link bait, such as news, resources, creative classes and so on.
Digging "content" from a link
Why does a link have something to do with content? Because from outside links, you can find pages that link to your site, and see what aspect of the content on those pages, because the content of these pages is likely to be your content, through which you can see what the user is interested in, Can bring you the content of external links, so that can be targeted to strengthen. It is very instructive for the construction of external links.
Key words of potential
The potential keyword here is not the discovery of new keywords, but to see what the current site has a very good ranking of keywords, especially the second page or the first few pages of words, these words if the competition is not particularly big, then generally add a few good external links can let its ranking to the home page, you can achieve profits for the site. Sometimes, the core keyword is not profitable or difficult circumstances, you can first through the long tail keyword to make a profit. Different industries, to have flexible skills, not always step-by-step optimization of the core keywords.
Do SEO need time and patience, also need to continue to learn and improve, hope to read this article webmaster some harvest, can clearly know where they need to improve. Well, this article is here, by the Silver Ball Tea Network (http://www.yinqiucha.com) to provide, reproduced please retain the copyright, thank you!