I. Industry Overview
1. Background and InformationInformatization Situation
In China, the hotel industry is also the earliest Open Industry in the tourism industry. Many hotels started in early 1980s Application Computer Network Technology for internal information management and business operations. Today, information technology is widely used in front office reception, cashier, inquiry, room reservation, sales, catering, security, reports, door locks, and other aspects. Information Technology The extensive application and constant updates of Tourism and Hotel Management should also expand to a wider and deeper level.
The wide application of information technology makes Enterprise Internal management is more open and democratic, and the traditional hotel management model that has been in use for many years will be severely impacted. The real-time characteristics of the network require more pragmatic and efficient hotel management. The use of information technology puts forward higher requirements for hotel management personnel, not only requiring managers to master scientific management ideas and management methods, in addition, we need to use advanced methods to deal with increasingly complex internal and external information every day, so as to correctly and timely respond to customers. Market Respond to information and make proper business decisions.
Currently, tourism ElectronicsBusiness Development and application will promote the informatization and network of hotels again Construction , From Customer Management, network marketing, organizational structure and Computer-Aided Decision-making, etc. The traditional hotel management mode is changed and updated to comprehensively improve the competitiveness of enterprises. Under the new situation, the hotel's organizational structure will be flat and flexible. Information, networking, Knowledge More prominent features. Learning organizations and network organizations will become the main form of hotels in the future. A variety of management ideas that are prevalent today, such Process Ideas such as reengineering, virtual enterprises, and learning organizations are all associated with the emergence and development of modern computer information networks.
And currently, China There are eight major trends in the development of hotel management.
Globalization Trend: After joining the WTO, China's hotel industry is facing the biggest challenge of globalization. Compared with other industries, China's hotel industry has long been an industry with barriers to entry. Therefore, the impact of China's hotel industry will certainly not be like finance or agriculture Product , Manufacturing and other industries are so violent, but it does not mean that there is no impact, and measures should be taken as soon as possible.
Group trend: in the more and more international hotel industry, group has become an inevitable trend and trend in Chinese and foreign hotel management. Over the years, China needs to be able to compete internationally. Group Otherwise, it will seriously hinder our process of becoming a tourism power.
Informatization trend: grasp the most cutting-edge items in the international hotel industry, such as the application of information technology in the hotel industry. We have done this, but it is too preliminary. Compared with other domestic industries, the hotel industry is often proud of its smooth integration with international standards, but we still have many things to grasp and use, including hotel network marketing, in terms of international standards.
Brand trend: brand is the soul of the development of Chinese and foreign hotel management and is also the key to the sustainable development of domestic tourism hotels in the new century. At present, there have been some national tourism hotel groups with well-known brands in China, but these national tourism hotel enterprise brands compared with foreign countries, regardless of brand awareness, intangible value of the brand, and brand expansion Program There is a huge gap.
Professional trends: Also known as personalized trends. In the past, domestic tourism hotel enterprises sought to be comprehensive, emphasizing large scale, Function Complete, while ignoring personalization and specialization. However Requirement More and more personalized Chinese and foreign hotel markets, professional but become fashion and trend.
Innovative Trend: the intensification of market competition has made the hotel industry more prominent in its "people have no me, people have me new" Business path, the Domestic hotel industry urgently needs to continuously innovate on the basis of the original development to adapt to the changing and diversified needs of the tourism market and improve the core competitiveness.
Ecological Trend: at present, the Eco-Management of Chinese and foreign hotels is mainly reflected in the following two aspects: first, focus on the creation of the environment, including the selection of tourist hotels, Service Project Design And functional ecosystem layout. Second, strengthen the awareness of green ecology and environmental protection, such as energy conservation and consumption reduction. Third, waste disposal and one-time product transformation.
Diversification trend: mainly manifested in the following two aspects: first, the development of traditional hotel service projects to modern high-tech services and other fields; second, the expansion of the business field, one industry-oriented, multiple business.
2. management requirements
A hotel is a service-oriented industry that relies on customer satisfaction with various services to improve the hotel's occupancy rate and operational efficiency. Therefore, from the perspective of Customer Relationship Management and e-commerce, the hotel industry needs to gradually shift the focus of enterprise attention to the customer, helping the hotel maximize the use of customer-centric resources, and constantly Development Existing customers and potential customers can enhance the competitive advantages of hotels by improving customer value, customer satisfaction, and customer loyalty.
At the same time, with the increasing competition in the hotel industry and the accelerated trend of hotel group, the hotel needs Use More effective information means, re-engineering the business process and organizational structure of enterprises, constantly improving the operation and management methods, more effective Integration Internal resources of the enterprise, comprehensively manage the enterprise's knowledge and information, projects, assets, costs, and services, and create a smooth collaborative work environment, enables the entire enterprise to make efficient transaction processing and analysis decisions on a unified information platform, thereby improving Enterprise Management Level, expand business space, reduce operation costs, and improve management and decision-making efficiency.
The high-level Informatization of the hotel industry is not just about Computer-Aided Management, but about collaborative applications based on integration, build a unified information application platform on the Internet to integrate customers, hotels, employees, suppliers, partners, and other parties to provide a global overview across industries, organizations, and regions, real-time online, end-to-end data seamless exchange of business collaboration, to achieve the optimal allocation of social resources, all Parties to provide personalized services for customers, so as to comprehensively enhance the competitiveness of enterprises.
Ii. WeaverSolution
1. Solution Overview
The Weaver e-cology hotel industry solution is characterized by comprehensive resource integration, interconnection of various information and application islands, and integration of the information and business involved in the hotel enterprise management process on a single platform, greatly improve the business operation and management of hotel companies, and achieve the following three key information application goals:
Comprehensive integration of internal and external resources
Build a unified and integrated information platform, integrate all departments, branches, subordinate enterprises, customers, suppliers and partners of the company, and create an efficient and comprehensive collaborative business operation environment, intercommunication between departments and enterprises, information flow,LogisticsAnd normal capital flow.
Efficient and standardized enterprise operations
Problems such as inefficiency, heavy repetitive labor, difficulty in Unified Storage of complicated paper and materials, easy data loss, and inability to summarize and analyze caused by manual transactions of enterprises, standardize the management of various enterprise resources (documents, contracts, customer information, financial information, assets, etc.) and achieve efficient sharing; Establish an optimized business process processing method; the establishment of a personalized electronic office platform accelerates the process of transaction processing, reduces errors, improves management, and enables enterprises to invest more energy in analysis and decision-making.
Customer Resource Optimization
Through the establishment of comprehensive customer information, personalized customer service platform, in addition, the company's marketing, customer service, and other business links are fully, timely, and orderly flowing between the company and the customer, so as to achieve the effective utilization of customer resources and maximize customer value.
2. Overall Functions
Weaver e-cology real estate industry solutions include the following two parts:
I. Hotel Business Solutions
The Weaver hotel business solution is based on a complete external information and e-commerce platform and its internal management System Integration, timely, Dynamic And comprehensively display enterprise information, process hotel-related services online, provide customers with completely personalized services, optimize hotel supply chain management, and improve business effectiveness.
External information publishing platform
The external information publishing platform is fully integrated with the enterprise's internal management system. You can set the information columns, formats, publishing processes, and publisher, and query the information in combination with various conditions. For example, the company profile, News Center, Hotel Introduction, room type and price, Hotel Service Manual, etc. Through standardized and convenient information management and release, let Access Users can learn all kinds of relevant information about the hotel and query it in a timely manner to improve the corporate image and external service quality of the hotel.
Information Publishing is fully integrated with the enterprise management system at the backend. All information can be published at a time, managed in a unified manner, and shared to the maximum extent.
Definition of the Information Column
Edit, publish, modify, and delete information
Information positioning (specifying the page location, specifying the access group) and personalization
Image Upload
Upload and download documents
Supports queries with Various Conditions
Flexible customization of the release process, such as the publisher, reviewer, audit conditions, and audit steps
E-commerce
E-commerce is oriented to external resources related to hotel businesses, providing information services and background-related business processing. For example, online orders, online consulting, VIP membership services for customers, bidding information publishing for suppliers, supplier management, and procurement management. Through e-commerce, business processing efficiency is improved and customer satisfaction is improved.
E-commerce is fully integrated with the background enterprise management system to achieve unified management, data sharing, and automatic updates.
Product Presentation: includes a comprehensive description of the room, supporting facilities, and hotel-related products. It also uses animation, 360-degree panoramic virtualization, and other technologies to achieve vivid display of hotel products and intelligent search under various conditions;
Hotel Reservation: User Registration Information Management; hotel recommendations; booking wizard; self-help shopping guide system (condition setting and recommendation solution release); multi-condition hotel query; online order submission and feedback viewing; view and process Background orders, and analyze Order Statistics
Supplier Management: supplier information management; credit management; level management; online communication; supplier evaluation; supplier Query
Procurement Management: publishing of procurement information; management of procurement application; definition and implementation of procurement approval; generation of procurement orders; maintenance of procurement agreements; query of procurement orders; and inquiry management
Inventory management: warehouse receiving and picking management; warehouse management; inventory query; inventory check and settlement; stock transfer and stock transfer; damage management; return and exchange management; safety stock management
Financial Management: prepayment management; Collection Management; receivables reversal; refund management; payment management; invoice management
Customer Relationship Management
Targeting the business characteristics of the hotel industry, the Weaver customer relationship management solution helps enterprises establish a complete, controllable, and dynamically updated customer information library, it also implements "customer-centric" customer relationship management through timely customer service, comprehensive analysis of customer data, and execution and monitoring of marketing policies.
Complete customer files: integration with external information channels/e-commerce platforms; definition and classification of customer files; unified customer cards; and full integration of customer information with relevant business data; automatic Updates of customer information
Quick customer query: supports query of customer information under multiple conditions and advanced query functions.
Customer Management: hierarchical customer management; point management; reward management; Customer Portal account management; customer contact records; Customer Value Evaluation; customer contact reminder;
Room Reservation Management: entry of reservation orders, member reservation, change of reservation orders, reservation confirmation, reservation Report, available room query, etc.
Marketing Management: Product Information Publishing and management; marketing plan formulation; marketing task assignment; marketing monitoring and effectiveness evaluation; sales process management; sales opportunity management; contract management; mass mailing; advertising push;
Customer Service: personalized service; service process formulation; online request submission and feedback viewing; online service processing; Service evaluation; online survey; service data statistical analysis;
Customer Analysis: source analysis, industry analysis, regional analysis, credit analysis, transaction analysis, etc.; Fixed analysis reports; custom reports;
2. Efficient Enterprise Management Solutions
The Enterprise efficient management solution helps hotel enterprises effectively manage various structured and unstructured resources, such as assets, knowledge documents, and human resources of enterprises. It also breaks the information islands, achieve full integration and rapid acquisition of information; optimize and restructure enterprise business processes to achieve efficient business and Collaboration Assists enterprises in business analysis and formulating effective policies and policies.
Knowledge Document Management
Provides a comprehensive knowledge document management framework that allows users to edit, store, and create any type of documents anywhere and at any time, complete management of documents from the creation, maintenance, approval, distribution, archiving of the entire lifecycle, real-time delivery of valuable knowledge through a variety of ways, provides a variety of knowledge discovery and analysis tools to help enterprises accumulate, innovate, and share knowledge to improve their competitiveness.
Define and create a knowledge directory
Editing, publishing, and storage of various structured and unstructured documents
Dynamic Knowledge Base Maintenance and integration with intranet and Internet
Multi-person knowledge accumulation, including internal staff and external partners
Personalized knowledge portal
Quick knowledge search
Knowledge subscription and Knowledge Distribution
Various tools support knowledge analysis
Knowledge document security management
Asset Management
Standardizes the management of assets, implements functions such as asset purchase, borrow, inventory check, and warehouse receiving, and tracks the usage of assets throughout the lifecycle, it also provides asset analysis from multiple perspectives to maximize the use of assets and reduce the operating costs of enterprises.
Establish structural data for Assets
Provide integrated asset information
......
Project Management
Manage all project-related information, including tasks, schedules, personnel arrangements, materials, budgets, and costs, throughout the project, it also provides project information that matches the project role to all specified personnel at any time and anywhere, so that the project can be monitored and adjusted in real time.
Project breakdown
Project Plan Management
Project Progress Management
Project-related resource arrangement
Process Management
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Typical users
Jinjiang International Hotel Management Co., Ltd.
Kaiyuan Travel Industry Group Co., Ltd.
free phone number: 4008202126
Weaver official website: HTTP: // www.weaver.com.cn/
for details and Product Trial address: http://www.weaver.com.cn/products/apply.asp