Website Traffic analysis capability is another bridge leading to master SEO

If you find it annoying to read content and share articles outside the chain every day, this article, which can help you improve your analytical skills, is absolutely indispensable. Wang Shifan often meet some SEO friends like "How can I learn to become SEO master?" Such problems, in fact, if you want to become a high-level SEO, Wang Shifan that the need to start from the accumulation of drip, and SEO all aspects of knowledge need to have understanding and their own experience. For example, the ability of web traffic analysis is to become a master SEO another bridge. How can we learn it well? Let's share two of the topic with Wang Shifan!

　I. Introduction of FLOW data.

The concept of things, many SEO workers are ignored, that there is no practical significance, perhaps, you do not know SEO master is from this kind of conceptual knowledge began to take seriously, and then a problem solved and summed up.

1, first introduced the concept of IP, PV

To say these two concepts, Wang Shifan is to take into account that some beginners really do not understand, deliberately added. IP is a daily number of visitors to the site, and PV is to visit your site these people, in the site to see how many pages. Understand these two concepts, mainly is the website traffic is too low or the website traffic increases the process to encounter the bottleneck, how to from the IP, PV above to find the solution problem. As for how to solve the flow problem, the following introduction.

2, visit obvious, visitor tracking

Each traffic statistics tool will have an obvious access option, you can see through here the user's access habits, this piece of understanding can let us flow analyst know where the customer enters our website, and know what content information users attach importance to, which also let us know what to follow in the promotion of the start, What content to increase the strength to update.

3, antecedents analysis, the key research antecedents page

Because in the routing analysis includes the antecedents domain name, the antecedents page, the route classification these three big blocks, we as the primary flow analyst only needs the earnest view the antecedents page to be sufficient. Enough for us to study the search user is based on what search engines and what keywords into our site, so that our next focus on the flow of more search engines and keywords.

4, visitor details, more understanding to promote user experience

Visitor details include regional distribution, network access provider, browser, resolution, operating system, language, terminal type, plug-in installation. In fact, this data is to let us enhance the site's user experience. You can learn about it.

　Second, the flow analysis of the results of how to use?

1, the collection of Web site traffic from which search keywords.

Wang Shifan recommend a small method: we can use half a month time, through the page to collect every day visitors through what keywords into your site, after collecting good statistical work, select the search volume than the larger keywords listed, then the next keyword work is very clear.

The main focus on such keywords, as long as efforts, basically flow certainly doubled. This Wang Shifan practice is not exaggerated at all. Because you want to focus on this kind of keywords? First of all, this kind of keyword is the user directly search the key words, secondly, in this kind of keywords, our website ranking has been relatively close to the front, just take some effort to occupy the top three. A small amount of work will add a lot of traffic to the site, why not?

2, Baidu-oriented, search can not be lost.

I believe a lot of SEO friends began to search the work, because the flow analysis will let us know every day from the search traffic is considerable. Wang Shifan said the search traffic mainly includes search engines and search to ask these two parts.

Still is the collation collection statistics work. We need to search the flow of sorting after collecting statistics, search the keyword selection and the previous Baidu keyword choice. Search for questions, we collect site traffic are from what aspects of the problem, and then put the usual focus on such questions and answer questions. Also note that the collection of these issues, to sum up their characteristics, such as in the question of what keyword, and then the long tail of these occurrences of keywords, can be placed in the next question and answer, which will greatly increase the problem in the search engine rankings.

3, tips can be seconds kill content page Long tail keyword

Novice SEO will sometimes find such a problem, according to Wang Shifan collection and collation of statistical methods to select the key words and keywords in the page, found has been in the optimization of the page's keyword rankings, but the results found that the ranking has not fluctuated.

Why is that so? Not enough outside the chain? Or is the content not good enough? In fact, Wang Shifan has done a small experiment, just to the title of the page in the keyword and search the keyword exactly the same, the rankings will soon improve. For example, "Wang Shifan optimization Team" This keyword, and my content title "About Wang Shifan Optimization Studio Introduction" Then we can directly "studio" to "team" can be, and then give this page to do outside the chain to guide the spider crawling again and included.

About the definition of Web site traffic and analysis methods to share here, if there is not understand the place can add Wang Shifan QQ786248692, this article by Wang Shifan optimization Team www.wangshifan.com original offer, reprint please specify copyright information.