Website optimization | search engine ranking | seo optimization

1. Correlation of links

The link correlation can be divided into two points:

A. content relevance: if the subject of your website is about the use of digital cameras, and another website is about the release of digital product reviews, the topics of these two websites are very relevant. The links exported from the sites evaluated by this digital product to your website play a greater role in improving the ranking of your site search engines than the links directed by dating sites. The two websites have the largest relevance about the content of the Consumer Electronic themes, but in fact, we find that these types of sites are often competitors, unless you are the person who owns the two sites at the same time. It seems difficult to expect your competitors to export an external anchor link to your website. However, websites with high content relevance may still export external links to each other because the markets they face are segmented by regions or user groups, they do not form a competitive relationship. Even now, it is time to test the communication skills between the webmaster and people. Communication with people and open connections are also a way to survive website operations.

2. Two-way link)

Two-way links vary with documentary links, which refer to links between websites (also known as links). This is a method of mutual reciprocity between websites. The advantage is that the project implementation success rate is high, and the disadvantage is that the ranking is weakened.

3. One-way link

A one-way link is a way for a website to import hyperlinks to you, instead of a hyperlink.

Technically speaking, this is the best link method. The other website will vote for your website, and your website will not have to vote for it. This ensures the delivery of PageRank values and the transfer of weights between websites. The most important thing is to ensure that the weights of your websites do not flow out. In terms of experience, one-way links can also bring a certain amount of traffic. The disadvantage is that it is difficult to implement the project. Few webmasters can link to other websites one-way.

B. Relevance of the text of the anchor link: here you need to consider if your website is themed by Jay Chou fans. Then your anchor link text should be "Jay Chou" or "Jay Chou fans ", the use of the text "Guo Degang" and "Guo Degang crosstalk club" obviously lost the role of establishing a connection channel with the same topic.

4. Use of the anchor link

A link is a link between web pages on the Internet, and a link between all web pages and websites is isolated. What is an anchor link? In the SEO field, the anchor link can be understood as a text link. The search engine evaluates the importance and authority of a website through link correlation computing. As early as many years ago, Baidu and Google both gave a detailed explanation of the importance of the link. The basic principle of hyperchain analysis is: the more web pages that are directed by other Web pages in all the results of a search, the higher the value is, the more you want to sort the results to the front. Therefore, the text of the anchor link is crucial in computing. Three types of anchor links can be discussed if you know this.

A. China WEB first stop

B. www.111cn.net

C. The first stop of Chinese WEB

Your keyword selection is involved here. If you select "Nokia" in Chinese, your anchor link should be Nokia. Because the search engine performs computation based on word match, and the mainstream modern search engines do not translate the computation of hyperlinks. For the current search engine, only by making a good anchored link can the website rank top.