Website SEO optimization Example sharing 8 aspects of specific analysis

Weight embodiment: The domain name is composed of 3 English letters, 2 numbers, common domain name and registration time is not long (08.12.25), the domain name weight is lower.

Included normal: BAIDU:164;GOOGLE:163;PR value: 1

The amount and PR value is very low, plus no link construction, need comprehensive improvement, do the whole station optimization.

The specific analysis of optimization is embodied in the following points:

1. Competition Degree Analysis: The website is a traditional domestic service industry website, competition is generally fierce, in Fuzhou, similar to the local correlation site as many as tens of thousands of, its main competitors are generally from large domestic service chain companies, a small number of community-based domestic service centers, and these sites provide more mature services, Professionalism is relatively high, but also more well-known.

2. Website Structure Optimization: The overall framework of the site is conducive to optimization, layout neat and simple, and take DIV+CSS website standards, conducive to the normal implementation of SEO. The disadvantage is that the customer experience is not enough, the home page layout needs to be redesigned: 1. The current service-oriented web site should be designed to the search engine tutorial model, the important navigation design for the tree-like directory is better, because the user's browsing habits are generally from left to right, from top to bottom, therefore, the important level two column can be designed as a tree-like directory , and row the left and right sides of the Web site. 2, the entire site's navigation bar has not set the level two column and relevance of the channel, there is no depth, less page, not conducive to be search engines crawl multiple pages, so the impact of the increase in Baidu and Baidu snapshot update rate. Suggest a home page to add a "domestic dynamic" level of the column, will "how to find good Housekeeping staff" as its level two column, and still show on the home page, and need to update the content of the channel daily, otherwise included can not be added, keyword rankings cannot talk about; In addition to employee information and help Center, The Other level column needs to add level two column. 3, the bottom of the site need to add a "friendship link", and set the link to the horizontal arrangement, all in the home page display. Access to high-quality links in the same industry, to improve the weight of the site, so that the search engine on the site more attention and attention, so the friend chain is the more the better. However, high quality links require cost input.

3. Website title (title) Analysis: the title of the site is set to: Fuzhou Xin long Xin Domestic (Fuzhou home Economics, Fuzhou nanny, Fuzhou maternal and child care, Fuzhou Nurse, Fuzhou Nursery Division, Fuzhou Family Service personnel), positioning more clearly, but not very reasonable, "Fuzhou Xin Long Xin Home" this company name can be put to the back, Let the main words in the front line.

4. Keyword optimization (keywords) analysis: The site's source files do not see the keywords settings, need to add in the background program. The enterprise site mainly for the Fuzhou market, to avoid the popular keyword competition, to a certain extent, the optimization of the entire site has a certain degree of ease, but does not mean that the unpopular keywords must be easily ranked. SEO keyword ranking is not followed this law, but not an article was included, the keyword ranking can go up, the ranking of keywords depends on the entire site to maintain the balance of the value of the weight and user experience Optimization (UEO) to determine. Keyword selection range: Fuzhou Home Economics, Fuzhou nanny, Fuzhou maternal and child care, Fuzhou nurse, Fuzhou Nursery, Fuzhou domestic service, Fuzhou family service personnel. The principle of selecting key words to follow is industry-centric, market and user oriented. Core keywords and long tail keywords need to be properly distributed, and strive to improve the target customer base in search engines to find the probability of the site.

5. Website description (description) Analysis: From the source file did not see the description of the site, need to add in the background program. Site description of the optimization technique is a combination of keywords into a fluent enterprise profile, words can not exceed 200 words, can not accumulate keywords.

6. Internal and external chain analysis: The site reverse link is very small, there is no quality outside the link to the station, so that almost no network promotion. The inner pages of the site did not establish any internal links, so that each page appears isolated, not free links, so that users are not conducive to search and browse multiple pages of the inner page, but also not conducive to search engines crawl multiple pages. Therefore, the need to strengthen the internal link building, so that the search engine that every page of the site is important. Content is the flesh and blood of the website, link is the meridian of the website, the meridian is not pass, even if the content is rich again, collect also will be slow, rank will not lean forward. This needs to strengthen a wide range of network promotion and exchange of links, when necessary to spend money to buy PR value of the high link. Otherwise, in the short term, the results of optimization rankings cannot appear. For the construction of the chain, the author in spare time, but also can use their own expertise to create and edit Baidu Encyclopedia entry to increase the site's chain, this is the quality of the chain, the weight is incomparably high, because the encyclopedia entry will always be the first or several on the front page.

7. Site optimization and the increase of original content: Fuzhou Xin long Xin Home Domestic web site content processing is relatively rough, the impact of user experience, imagine a website if the use of words, grammar confusion, content editing is not neat and beautiful, who is willing to spend money on such a site? Therefore, a good website editor is required to edit the content specifically. Site to want to have a good ranking, need to have two conditions: 1, the site to meet the requirements of search engines, to meet the search engine standards and crawl habits. 2, the site should be constantly updated and maintained, more original content, and reasonable distribution of keywords.

8. The promotion of soft text: Soft text is a more important way of network promotion, which has a pivotal effect on search engine. Usually a good soft text will be able to drive decent traffic, and direct conversion to corporate wealth. Corporate website If you want to get more target customers, you can often release some network software, "soft" under the company. (the author is specialized in the creation of soft writing, can provide the service, can include in the whole station optimization costs, no additional charges.) )