What is negative SEO? How should the website be prevented?

Many web site Operation SEO Hope can have a positive effect on the site, that is, the use of positive SEO (positive seo) way, but you think positive SEO is likely to become negative SEO (negative seo), for what? How should we avoid it?

A very important concept here is "does Google differentiate between paid link and sponsor link?" ""google said that for large sites or small sites are equally equal, as long as the discovery will be punished, but because the punishment may not have too obvious search rankings, so the outside world will think for large sites too tolerant. But in fact, according to observation, Google for large traffic and well-known sites, often do not see the effect of punishment. 」

When it comes to why Google punishes, big site can allow the negative SEO as a big cup, the larger the site has the larger the negative SEO allowable value, the same, the larger the site also has a positive SEO magnetic effect, so for small sites, this is very unfavorable situation.

For small web sites or new sites, it is easy to fall into the content of empty, too much of the page SEO, artificial to make the link ... And so on.

So big sites like large warships or aircraft carriers, can withstand the larger waves, and small web site is like a boat general, if not attention will be easily drowned.

However, whether the larger site search rankings will be easy to compare a good performance?

In fact, the above meaning is only for the impact of spam, and the larger site must be in a good structure, will be more and more easy to have excellent search rankings, if the structure is not good, it may not be able to have the benefits of large sites.

So for small sites, if the competitor for negative SEO to attack your site, it is likely to have a great impact, so the small site must have a preventive program to protect the search rankings.

The following is the direction suggested by the author:

(1) Regular monitoring of various types of SEO indicators, such as: Backlink Profile, search rankings, traffic, Pagerank ... Wait a minute. These indicators if there are any anomalies, must be understood as soon as possible, such as backlink rapid increase or decrease, search rankings disappear, traffic plummeted, pagerank decline, may be affected by negative SEO.

(2) The risk of decentralized flow, that is, the need to more actively introduce social traffic. As for how to introduce social traffic, this is no shortcut, only spending money or time to run, and early management can save the future greater costs.

(3) Always pay attention to Google crawl site frequency. The site's crawl frequency represents the importance of Google to the site, if suddenly reduce the return visit rate, is a very scary thing.

(4) Quality improvement for Google Quality Guide. Of course, every small site may be more or less a violation of the Google Quality Guidelines for the project, but must be gradually improved.

(5) Steadily increase the content of the website. Small Web sites because the content is less, so the stability of the increase in content, but more easily than the big site to see the difference.

(6) Link establishment must use more extensive and relevant keywords when anchor text. The so-called broad and relevant keywords, that is, do not only lock the main keywords, you must consider both the secondary keyword and related keywords.

(7) Use the semantic tags supported by the search engine and pay attention to the sound site architecture.

The above content in this site other articles have talked too many times, no longer repeat. If you need more in-depth discussion, we will discuss it in another article.

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