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★Hyperlink Optimization
Why can search engines index websites all over the world?ProgramThere is an intelligent robot program that will automatically "Crawl" on the Internet. This robot visits the world along the links between websites, then we should create a good crawling channel for it-set the link reasonably.
What kind of link is reasonable? You only need to remember the following points:
1. Use plain text links and use them less. It is best not to use flash animation to set links. Because search engines cannot identify the text on flash, many companies and individuals like cool Flash animation, the website portal is also made of Flash clips. At present, this is almost "self-seeking", and it is difficult for search engines to patronize such websites. In addition, some designers put the website entry link in Flash very carelessly. Sometimes, due to the busy network and lack of Flash plug-ins, users cannot see the website content at all.
2. Write hyperlinks according to specifications, just like this: <a href = "index.htm" Title = "Computer Enthusiast Forum"> Forum </a>. Don't underestimate this title attribute, it can be used to prompt visitors, or let the search engine know where it is going. Note: title = "computer enthusiast's forum is the coolest and best forum in China". It is difficult to write such a forum.
3. It is best not to use image hotspot links for the same reason as the first point.
★Image Optimization
Image optimization does not allow you to modify the image size and color. Instead, you should add the alt attribute to each label, as shown in the following figure: , the alt attribute is used as an alternative display when the image cannot be displayed. For Seo, it gives the search engine the opportunity to index images on your website. You have used Baidu and Google's image search functions. How do you think the search engine can find images, I don't think Google can understand images !? For some images that are meaningless, it is best not to omit ALT, but leave it blank, that is, ALT = "".
★Create a "website map" for the website"
What is a website map? To put it bluntly, it is a page, on this page, it lists the entry address of each topic in your website, just like this (http://longmao.com.cn/sitemap.htm), site map has a great role, first of all, for a website with many columns, it can help visitors find the desired content as quickly as possible; second, it can provide search engines with a "Bird's picture" of their websites ", this allows search robots to index the entire website in sequence.
★PageRank (prvalue)
The prvalue is an important parameter proposed by Google. It indicates the importance of a website. How is the prvalue determined? At present, the general explanation is: if there are three ABC websites that provide links to each other, when a visitor comes to B through the link on, google regards a as B's vote. Similarly, if someone accesses B from C, B will get another vote. If there are links to B on all websites around the world, B is the most important website in the world!
How can we provide our own PR and exchange links with others! However, you cannot search for websites that are similar to your website and have excellent content. Of course, your website cannot be too bad, who would like to play chess with a skey? ^_^
Remember! Do not exchange links frantically. If hundreds of links are established on your homepage, Google will not improve your PR, but may think you are cheating, so that you can delete it from your database. Then you will cry.
★Static and Dynamic Pages
All Seo currently believe that Google-like search engines will try to avoid indexing dynamic pages with parameters, and prefer to index normal static pages, this is not a clear answer from Google and other search engines, but in terms of the effect, after all, the dynamic page variable is too large. For example, you posted a post, it may be on the 1st page of a Forum section. As your post increases, your speech may be pushed to the 10th page. Do you think the search engine is a headache.
Therefore, when creating a website, it is best to avoid using dynamic pages or improving technologies so that dynamic pages can automatically generate corresponding static pages, which can be easily indexed by search engines, it can also reduce the load on the website server and database, but this is not true. In other words, website traffic determines everything, even for a website that uses dynamic pages, however, because of the constant popularity of visitors, it will still be favored by search engines and appear at the forefront of search results. Moreover, as technology advances, search engines will also improve, making it easier to search dynamic pages in the future.
★Avoid huge "volume" pages
Experience indicates that search engines do not like Indexing large pages, that is, a pageCodeThe size of some parts should not be too large. It is better to control the size within kb. I have seen a website, and the size of the HTML part of its homepage is as high as kb, every time you browse it, it is equivalent to downloading a small software. Thanks to the current broadband, if you used to use a 56 K kitten, you have to think it is a dead end.
★The most important thing is that! Reasonable code structure
Search engines like clearly formatted and well-structured pages. XML is theoretically the best fit for search engines, however, if the latest XHTML + CSS technology is used to separate page data from the same performance, this requirement can be perfectly met without a large number of nested tables and other redundant code. To illustrate this problem, please allow me to help my friend's website to advertise again!
Case 1: http://www.jitapu.com/
This website was launched by a friend two months ago and provides music scores for guitar lovers. The website itself has not been specially optimized, however, the Web-compliant XHTML 1.0 + css2 technology is fully used in page creation. You can take a look atSource codeIs it very clear that there is no messy table nesting that we usually see? This is a personal site. Google ranks first in the "Guitar spectrum" search and the "Guitar" search is also the first two pages, every day, a large number of people looking for guitar music find it through Google. They don't need to do anything to publicize it, envy + jealousy!
Case 2: http://longmao.com.cn/
A shop home page dedicated to selling pets and cats has been established for nearly half a month, with low traffic. However, due to the adoption of Web standard development, appropriate optimization has also been conducted, currently, Google uses the "Dragon cat" as the keyword to search for the first three pages. It uses the "Dragon cat price" to search for the second place on the first page, these two keywords are frequently used.
I want to help my friends publicize these two websites. I have been paying attention to these two websites since their construction. I have witnessed their ranking changes in the search results, my friends and I are not very familiar with Seo, but they use web standards to create pages, which gives the website a very clear structure, maybe it's a coincidence that Google's search habits are fully satisfied. Of course, XHTML is still difficult for some friends, but you can also use the correct HTML 4.01 standard to create pages. The trick is to use more CSS styles to reduce the modifier in the Code, suchArticleThe title should be represented by