What is the best SEO practice to do?

I am operating home industry portal, not engaged in SEO research. Do the beginning of the site, I have not heard of SEO, but in more than four years of the website operation process, about SEO, I heard too much. Today, I combine my experience, talk about SEO some of my understanding. The wrong place, you are welcome to correct, your exchange.

Someone put the SEO said marvellous, the role is infinitely magnified; someone to Seo said is the story (often see someone wrote yesterday, meaning although also understand, but look particularly awkward, tomorrow: refers to the Double Ninth festival), as if now is worthless; some people say that SEO is a kind of attitude, a person who listened to the cloud.

I run the home network (not to mention the name, just want to share, do not want to do advertising), Baidu and so on almost all the search engine rankings have been very good, but also a lot of friends asked me how to do. I said, I don't know. My friends may think that I am too stingy to tell him the skill of the middle. In fact, I said is truth, I really do not know why the ranking so good. If you want to find the reason, I summed up may be the site to do a long time, update faster than others, links more. Content for the king, link for the emperor, these reasons who have to understand, to say the truth, content and the chain I do is not good, so I think it is difficult to stand the feet.

First, say the content, everyone knows the original content is the best. The author is not, write the industry original article, had to do false original. In fact, false original we do is not good. Once heard someone said, and other people's article more than 80% of the content, the search engine will be considered plagiarism, not included; Recently on the internet have seen, said there are more than 70% similar, Google is not included, included also do not give rankings. Our site's articles are all from the Internet, individual articles have been added reprocessing, a slight change, most articles just to change the title, and sometimes even lazy little change. But there is a point, we are looking for the article is related to the site, we have carefully read, so that real users seem to have real value.

Say again about the speed and number of updates. Some say it needs to be updated regularly, how long it is regularly, and some say it is updated every day. I would also like to be updated every day, but I can not do it. There are two reasons, one is Wednesday Thursday, a lot of new online articles, other time is very little, not good to find; the second is the weekend holiday and so on (do the site more to understand a one), so our site on the article generally only two or three days will be updated. We are now doing a national industry website, although the holiday outside a large number of daily updates, but specific to a certain point, can be done weekly update is good. As for the number of updates, we do not have specific standards, found that a good article on more updates, no update. On average, a home improvement network in a provincial capital city can update five or six articles a week. Some people may feel less, I have observed several of my opponents of the site, our site's industry information is still the most recent. Money-making sites rarely come out to share and need our careful observation.

Second, the outside chain, of course, the number of more, the higher the quality the better, but in the actual operation has a lot of difficulty. Before everyone changed the standard of the chain is mainly PR value, but last April to now PR value has not been a big update, although there are two minor adjustments, but most of the site PR value does not change. Google let us not pay too much attention to PR, but a lot of people still stare at PR, so the PR value is still important to change the standard link. But our website PR is not high, it is difficult to change to PR than our high link. Recently, someone on the internet said that two of the same weight of the site exchange links, the role will cancel each other, I disagree, but my site recently changed links also encountered a very embarrassing problem. Is that some of the site PR higher than we, the initiative to exchange, we can not agree, refused also quite a pity. The reason is that we change the standard of the link more, especially the home page, in addition to the PR value, Alexa rankings, website relevance, the other side chain quantity and quality, snapshot of the page, included quantity, update speed, design good or bad, plus some other indicators for comprehensive consideration. Some sites PR value is higher than us, but some other indicators are far from our requirements.

Written here, some people may feel that our link to the standard too strict. Our home page link is really strict a little, ask that a big web site links to the home page is not strict. Home page is a rare resource for the site, we must cherish, exchange links are the same, Ningquewulan. Of course, for the weight of the site, for high quality links difficult, then we should be properly put low posture. Life attitude is very important, do the same site, you are very sincere and active to communicate to others, you can change to a lot of good links. If it is a new station, then the first and other sites inside the page, the exchange of points, but also a good choice.

Some people spend money to buy links, I have not bought, do not know how the effect. Forums, blogs, micro-blog, Soft Wen, can also be added to the chain, the role of these outside the chain is not too high, but also the more the better. This aspect I also have tried, before also can, casually can stick in Baidu link, to now can also bring traffic. Now the difficulty is too big, many places do not allow to leave the link.

Some people say that friendship links to continuously increase the constant, I feel is not likely to add a day is not difficult, every day to add one, that is not complete the task, at least I add my team can not finish. Everyone look, the peer to do the most successful site, they have only a few external, that is the number of years accumulated down. We change the standard of the chain is to meet the good change.

Third, do a good job seo, I personally think more important than content and outside the chain is the site itself. Listen to a lot of people say, build station easy, make money difficult, I personally feel to build a good site is not easy. The reason that many people think that the establishment of the station is easy, it is thought that the tools of intelligent building station more and more, many sites are built with a CMS, or spend some money to find construction station to do, or directly directly from the hacker hand directly to buy the program, but the author believes that the successful site, rarely built with a CMS, but not to the establishment of the company to do, With someone else's program, the chances of success are even more slim. Our site from the planning, design, programming, to the final line, all by our own team to complete. We will consider SEO from every aspect, practicality, interactivity, security and execution efficiency, although our development ability is limited, some places are not perfect, but our website must be unique in the world. The website just like own child, own birth also will be more attentively protects.

Website construction conforms to the standards of the international standard as far as possible, but it is too difficult to fully conform to the standard. Last year, Baidu published "Search Engine Optimization" guide, I looked carefully, most of the content was also known before, I would like to fully meet its requirements of the site is not much, at least we can not do. Not to do is not to do, do your best.

If the site itself is in line with the SEO requirements, then the site online that day, SEO work has been completed half. Of course, the site from the beginning no matter from the angle of SEO and or use angle, can not be perfect, we will continue to improve after the revision. I found many big websites, the function also often many problems. Nobody is perfect, not to mention the website.

The above said a lot, but in other words, I think SEO standard is slightly better than the opponent. Look at your competitors, learn from your opponents, let the content, the chain and the site itself, as far as possible to do a little better than the opponent, we have succeeded. Opponents are enemies and friends, is a mirror of our progress. We do SEO good or bad, depending on the level of the opponent's SEO.

Here's what I know about some of the most common SEO issues:

1, the website revision revision to the SEO influence. Website as far as possible do not often revision, often revision is an immature performance. But when the need for revision, then bold change, more of the station in the user's perspective to consider. I last year a comprehensive revision of the website, programming language, database, the structure has been changed, the original content did not stay, because the domain name did not change, the internal page path did not do 301 orientation, but the revised site ranked traffic has not been affected. Practice has proved that the weight of the site is relatively high, after the revision of the site rankings will not drop, but also rise.

2, change the title of the site to the impact of SEO. Some people say that often change the title will affect the site rankings, often how long, there is no standard. If you feel the previous title is not appropriate, or change it as soon as possible, even if there are effects, will be restored, early recovery, do not always change to change to go on it. At the same time personally think that the title as much as possible with the main keywords, not too long, 29 words is advisable, beyond the search results also show that it is useless. Key words write less about the relationship is not small, description or to write norms, 70 words within the appropriate, the user to judge the content of the site is very helpful.

3, do pay to promote the impact of SEO. Let us "envy envy hate" Baidu although there are a lot of human intervention, but Baidu Service site too much, most of the time (I am not sure, but I did not encounter), will not because we do promote or did not do, to our natural ranking intervention, especially the year before the CCTV exposure.

4, keyword ranking factors, there are some phenomena we have no way to explain (old webmaster, you understand). I asked Baidu for this piece of people consulted, there is no result. Do not obsess over the ranking of certain keywords, focus on the operation of the site, perhaps Vista.

Finally, share your feelings:

1, SEO no shortcut; 2, SEO can not be once and for all; 3, SEO is not omnipotent. 4, leaving Baidu, our site is still alive very well, we have really succeeded.

PostScript: The author is the first time with "plantain grass" This network name hair article, will often use the name of the plantain to write something. My qq:372518441, welcome to the exchange. and Liker.