What is the goal of website SEO?

It is obvious that many SEO personnel are very much like their website or the company's website in search engines have a good ranking, and even some companies to do this task to do a check: today's target keywords in the home page? Such questions have some straightforward, listen to some people feel afraid, SEO is what? Our SEO goal is the keyword ranking? In fact, the goal of SEO is also very simple-get target visitors.

Whether you need to implement Seo--yes for your site. Unless there are several situations:

1, I do not want to have a stranger to visit my site.

2, the site has been very good, the current sales performance is very satisfied, do not want to trouble.

3, think SEO this network marketing technology can not bring you help.

If you can eliminate the above several situations, then you need to do SEO.

First, what is the purpose of the business?

A company's business in addition to offline, but also need to promote online, clear their own company's business goals is very important. The following examples of two companies to do comparison: a company: Pet Products Company, B Company: Hip-Hop training institutions.

A goal: Sales Pet Supplies B Goal: Toll training hip-hop

Second, what is the function of the website?

Often hear about companies building websites because of "having a website", it is obvious that they do not know what the site can bring to them, so it is necessary to know what the function of the site, any type of site should include the following features or elements: corporate history, Honor, news, anecdotes, games, entertainment; Eye-catching brand; product or service information; online shopping, training materials, downloadable software or documents, available for browsing or audition: Pictures, videos, music, website map, site search, contact function, Body Shop location, business hours, blog posts, reader comments ...

You can see what's on your site, give each part a scoring standard (good, Medium, bad), and finally see if there is a conflict with the business goals, such as you are doing product sales, most of your work is on the enterprise history introduction. Some small sums may save you a lot of trouble. --seo promotion must adhere to the overall business objectives, rather than just supporting the site.

Third, who would like your site to be visited?

There is no doubt: you most want to repeatedly consultant your site who is searching for your site people! So what do we need to do? We will step through and more specifically describe the ideal visitors, so that they can be more targeted to help them visit your site.

Visitors: professional characteristics, technical personnel or non-technical, age, company personnel or home users, geographical location.

It seems superfluous, but it helps to make some big moves when it comes to SEO promotion, such as: The choice of keywords, and can also help you improve sales and website usability.

A visitor: A person who already has pets and likes to care about them

B Visitor: People who like hip-hop and are eager to find help

Iv. What do you want your visitors to do on the site?

If you are a seoer person, you should quickly react to a word: transform, which means the behavior that you want the user to perform. You can define a transformation behavior that occurs on your site:

such as: Buy products, subscribe to mail, published a blog comment, telephone contact, send mail ...

A transformation: The purchase of a product

B Transformation: Contact by contact and sign up for training

What pages do you want visitors to see?

Through the steps above, we can relate business objectives, visitors, and transformations, and in order to achieve transformation, what needs to be done? Of course, you need a page to convert the visitor. These pages are optimized for SEO, the page contains the most compelling content and the most useful information, because visitors from the search engine directly into these pages, so we usually call these pages "landing page."

Landing page can also be used for direct conversion, that is, users do not have to browse other information can be directly in this page to complete the transformation, this is a very good way, some early Taobao master has been used. Sometimes landing pages and conversion pages are not the same page, because visitors are required to browse through other information before deciding whether to continue.

In order to achieve the purpose of SEO promotion, to ensure that each type of transformation, in search engines and transformation between at least a clear path. First consider where you want the visitor to stop, and then think about how he came to this page.

A: "All kinds of dog food page" → "Teddy Dog food page" → "XX brand page"

A company to make the dog food page for landing page: because it can give visitors more choice of opportunities

B: "Sto-crew street Dance Team" → "Choose our Reason" → "Online Registration"

B Company to show the team as a landing page: Because hip-hop is the most direct way of expression.

A qualifying landing page should not only contain the appropriate information that the target visitor is searching for, it should make the visitor confident that he or she is accessing the correct Web site.

Understanding your goal is the prerequisite for successful SEO work, the goal has a better understanding then the promotion work after the more purposeful.

Copyright: This article by the Yulong Original website link: www.yulong89.com