Develop more profound network promotion strategy on the basis of SEO

1. Radio, television, film Stage, Cantonese Opera, AV model, these public figures of the industry, each industry is an ecological, create a different image, to form a super family like the ecological power. And then began to have influence, influence is advertising resources, today a simulate world The community has formed, in the blog social media, microblogging, forum, web site content in the head of these web2.0 is a virtual world ecosystem, we have to use this piece of resources, we have to start building ecology, to build a virtual figure, and then SEO this one of the character content, SEO, Blog-seo, Blog characters, other information, such as pictures.

2. The distribution of people to have power, fame, public figures, some people gas scholars, etc., this can be immediately persuasive, such as the use of Rich Dad's name, translation of foreign content such as BBS discovery these early credibility to make the company's content, while a smart Casual's personal packaging is the mainstream of modern times.

3. All of the following web2.0 platforms, is also a forwarding information machine, because it is the forwarding of information machines, when the article with a connection, it will produce a lot of forwarding and raw backlink will make their own site to produce SEO advertising value, in general, is to use the angle of the media to see, They will come to the conclusion that they are all tools to promote what they want.

　More Profound network promotion:

Online promotion is not the only way, it is not a panacea.

This is our perception of the web, in the industry we can not arrogant to deny other options, such as research and development center market, retail, interpersonal, outdoor media, etc., so the network promotion is "coexistence" station in the business management perspective and the coexistence of various options, network promotion has some very strong unique characteristics, In Business Administration, network promotion should be seen as advertising, and how to promote the sale of more of their own products.

SEO must be one of the necessary things, there is no SEO, but also only to buy keyword ads, because the keyword advertising quotation structure is ranked price, sooner or later rose to thousands of yuan above the expenditure is inevitable, coupled with the search engine is still the single largest source of procurement, so SEO is a must, The problem is that SEO, in addition to being paid to buy, the best option is still the enterprise's own acquisition of this skill, such as enterprises must acquire financial skills, and then Exchange search engine free advertising for you, the mechanism is to exchange the knowledge of advertising, exchange of the platform is the search engine, so particularly suitable for small and medium-sized enterprises, individual businesses, The development of enterprises and other limited funds of enterprises, we have also used this method to accumulate customers, but also for other customers in the service while also teaching and sharing these technical skills.

After understanding the new mechanism of the new knowledge exchange advertising, we also have to understand what is unique to the network and the inevitable to embed their own business, here we have to sum up the network in the last 20 years of unique value and contribution, knowledge exchange advertising is its important cornerstone, unlike the traditional large media, Another cornerstone is a deeper relationship between a customer or a person, for example:

1. In the past, the maintenance of each individual, if the product has problems in the maintenance of information is to provide services, can now be used on weekdays also e-mail, such as QQ. Msn. Chat rooms like this, and even Facebook and other social networking sites, are the customer relationships deeply related to the document on the maintenance list.

2. Communication can be used above the method, most (more than 90%) for free, just find a customer service staff, the technology can operate without resistance, and very high efficiency, for example, a mass of 1000 emails in just a few minutes, previously sent 1000 letters that at least a few days, now there are more different systems such as shop backstage, ERP CRM SA P NAV and so on, the benefits can be much higher than before, and also solved more than 20 years ago, the computer department is to move other people's work to the computer department, because the enterprise's expenditure has not been reduced, but also more pay to buy computer services, today's it is mostly free, and even the price is very low, the input is only human resources, and the cost is far lower than before, So it also brings the cost of decline, even the indirect cost is also, only online shop because customers themselves to do orders and save a lot of time.

3. Weaving interpersonal network, Business Network, Word-of-mouth Network, these are a social resources of the choroid network also because we will develop faster, when in QQ, friends of the introduction, find the old classmate, in the same group of customers to find in the same industry often happen, these "net" has to invest a lot of time to weave, now do not need to use the network can be , but also in the rest of our industry to do, for example, such as, waiting for a bus, the bus medium has been weaving this net, and finally this net has become our advertising resources, to launch a large class of friends forwarding, message, etc. are commonly used in SEO promotion strategy.

The third cornerstone is free resources, open source code, that all the software or tools are free of charge, and can, today's all web2.0 website. such as Picasa Flickr is also a kind of free resources, used to deal with like-minded people, the use of free Open source code open online shop is only in the 200 dollar cost, rather than the past thousands of dollars, because all the resources have been free, we only go to use, and then to ebay Taobao is also a kind of free resources, We'll use them too.

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