Seo's Red Ocean Strategy and Blue Ocean Strategy

The strategy of the Red Ocean is mainly to compete in the already known market space. Here, you are cheaper than your opponent, or you can achieve a more differentiated strategy than him, the game rules have been set.

The blue ocean strategy is not limited to the existing industrial boundaries, but to break such boundary conditions. Sometimes the blue ocean is opened up in a brand new market world, but many times the blue ocean can be opened up in the red ocean.

Because of the blue ocean strategy, the Red Ocean and the Blue Ocean have been used.

1. The Red Ocean and the blue ocean: the so-called Red Ocean refers to a field or business model in which competition is extremely fierce and profit is very difficult. Blue Ocean refers to a field or business model in which there is little or no competition, and the profit is very good.

2. The Red Ocean and the blue ocean can convert each other. For example, you are fighting with your peers in this way, with little profit, fierce competition, and even death. If you use another method to create a new market segment, you will enjoy exclusive profits in that non-competitive area.

　　It can be simply understood:

Blue Ocean: a market without development, not competing with others.

Red Sea: Fight with more people to achieve monopoly.

Keyword optimization is an important part of SEO. For keyword optimization, webmasters are easy to fall into two extremes:

1. Dedicated Optimization of popular keywords, called the Red Ocean tactics.

2. Dedicated Optimization of unpopular keywords, called Blue Ocean tactics.

The optimization of these two types of keywords is quite a large batch of advocates. They can be used together to achieve the optimal keyword optimization effect, that is, finding the blue ocean in the Red Ocean, it is necessary to accurately predict popular keywords.

As a hot keyword, even if a hot keyword is ranked on the third page of the second page, the traffic is considerable. For example, "business" and "name" can still be around 100 or 200 IP addresses per day after the third page of Baidu. Even in the first day, a common word can only bring you several IP addresses.

Seo can be improved in practice. Do what others have never done. Although it seems to be the Red Ocean, the blue ocean has been exhausted, but to the blue ocean, you must first enter the Red Ocean.

The so-called blue ocean is of course unexpected to everyone, including you and me. Everyone knows that it becomes the Red Ocean.

　　How to find keywords

1. Analyze the website statistics. The current statistics show the search engine paths, keywords, and traffic. You will find some unexpected words that bring you good traffic. For example
"Baidu games", this keyword brings me about 100 of the traffic every day, or Yahoo. Just do it, and I will rank second in Yahoo. If you are on Baidu, I believe you can come at least.
2-3 hundred, this type of keywords are still a lot of careful mining.

2. Baidu search. If you search for a word, Baidu will list it for you. For example, if you search for "Webpage Design", you will get the "webpage design tutorial for relevant searches". webpage designer Webpage Design Software
Webpage designer Alliance Webpage Design appreciation Webpage Design sanjianke webpage creation website design webpage design report more related searches>
". In more related searches, we can see the first 100, which is basically the top ranking.

3. Google adwords keyword tool, which is basically the same as above. Address https://adwords.google.com/select/KeywordToolExternal

4. conjecture that you cannot do anything without your imagination. You can think of words with Baidu index to look up, http://index.baidu.com, of course, "Google Trends" can also be used.

5. The rankings and search engines all have daily lists. Baidu fengban, Google hot list, Yahoo wind vane, and sogou index. It is worth attention and research. Not only Seo, but also Internet Trends and hot spots are good.

6. predictions are also mentioned by many people. The first step is to make predictions for popular keywords. There are many ways to make full use of your brain.

　Seo Blue Ocean Strategy

The core of the blue ocean strategy is to create a field other than the red ocean formed by the bloody competition through differentiation.

It can be used in Seo and SEM to avoid popularity and use differentiation and personalization to achieve the maximum marketing effect.

　Differentiation

The "Red Ocean" is a competitive market and a limited market that will gradually contract with the decrease in heat. The "Blue Ocean" created by differentiation has unlimited development space, there are also potential tipping points.

In website positioning and marketing, if we start from the hot spot, the fierce competition will bring us into a bottleneck and it is difficult to stand out in this "Red Sea.

The market of the "Red Ocean" is limited and will gradually contract as the popularity declines.

After the contraction, the original customer group (Access Group) is usually lost in two parts:

The first is natural loss. When attention is reduced, it is switched to other objectives;

The second is personalization, which retains the focus on the existing goals, but does not follow the hot news any more. Instead, it looks for new goals that match the personality, that is, to switch to the blue ocean market.

At this time, the differentiated and personalized blue ocean market will develop rapidly in line with the customer's needs and positioning accuracy. In addition, this positioning is highly focused and more professional, the market is more competitive.

In the positioning of the blue ocean strategy, the most aggressive is the positioning of customer value as the indicator, alternative and complementary.

The blue ocean strategy is based on the commercial field. Compared with the traditional model, Seo and SEM have irreplaceable advantages:

Give up taking the red ocean as the entrance, first open up (occupy) the blue ocean market, the accumulation in the process (Search Engine weight) will be the capital of the Red Ocean, its role is far greater than the value created with the goal of the Red Sea.

　　Seo service status quo

No scale, no specifications, no market, and no status make it difficult to commercialize.

　　Seo service confusions

In-depth cooperation is not understood, not valued, and Seo environment is lacking.

The SEO service is broken down and becomes increasingly inoperable, making it difficult to play a role.

Seo service is an inaccessible blue ocean

It takes three to five years to mature the Chinese Seo market.

Seo does not have a high threshold. After the market matures, it quickly becomes popular and becomes a low-price competition.

　　Path

Seo must be operated independently rather than providing services

[1] Seo is essentially network marketing, and Seo is destined to be a part of sales. The importance and privacy of sales determine that high-quality Seo outsourcing services are not feasible.

[2] Seo is the closest to Internet users, and Seo's independent operation of network commerce has inherent advantages.

[3] The collapse of business barriers and the reduction of business barriers give us the opportunity to participate in business competition.

　　Seo serves the foreign trade industry with unlimited prospects

[1] The foreign trade industry is a mature industry. Internet foreign trade is a highly profitable industry.

[2] restrictions on promotion means make Seo the most necessary for the foreign trade industry.

　　Seo independent operation suggestions

[1] integration with traditional industries

[2] Mining of some territory that has not yet been opened

[3] vertical, niche, and long tail

The Internet has reduced production costs and circulation costs as never before. This has directly broken the monopoly of large enterprises and created a flourishing business for individuals and small enterprises.

　　Suggestions for seoer

Don't indulge in technology

Build your own personal brand

Seo never has a full score

Joining a team is much better than just a single team

The SEO market is bright and seoer's tomorrow is better

The Internet has opened up a new field of development, and also raised new challenges. However, not everyone can take advantage of the opportunities brought about by breakthroughs in the network economy. Only those who have a deep understanding of the Internet and have network business intelligence and network technology can take a dominant position.