Site links SEO Related factors analysis

Mention site links, should most of the webmaster know, because now whether it is a big site or a small site, generally at the bottom of the page there will be exchange links to the region. So what is the link? means that the site exchange links, but also in the source code of the Web site and site name can be found, users can display the Web site with the hyperlink name.

This time and you want to discuss the topic is: Exchange links, and SEO-related factors analysis, screenshot below.

　　

Figure of the 7 red Box logo is: In doing friendship link exchange, I think I should pay attention to some factors such as the other site PR, Baidu Snapshots, outbound chain, and so on, I will analyze each factor on the impact of our site.

Web dependencies

In the search for links, we should try to find the site with similar relevance to the site, this is conducive to improving the weight of the site, for example, your website car class, and you exchange the link is a music type site, then for the search engine, transfer weight, will most of the weight passed to the site related to the theme of the link.

PR of the website

Exchange links, from the other side of the site's PR can probably understand the quality and quantity of the site's external links, the structure of the site, the most important thing is the quality of the chain, we all know if a site by the search engine punishment, and its links to the site will also be implicated, And in the exchange of links is the site PR difference can not be too large, such as a site of the PR7, and its link to the site PR 2 or 0, this time Google will think PR2 's site may be purchased PR7 links, may be low PR value of the site may be punished.

Baidu Weight Value

Although Baidu weights are third-party query tools, but to a certain extent also reflects the site's SEO related circumstances, such as can understand the other site optimization and Baidu to give the importance of the domain name, the higher the weight of the site, the weight of the site passed to us will be higher.

Outside chain

See the other side of the site's external links, you can determine whether there is a site to purchase links (to avoid the other side of the site is punished, and make their own site is implicated), for example, a common group buying site, view the chain, found that a large number of domain names for the gov.cn of the chain, this type of government domain names, web site links so easy to exchange? screenshot below

　　

Number of outbound links to the site

A website weight is so much, if the other side of the site's export chain too much, then the weight of the transmission to our site is very small, if the link in a large number of low quality links, there may be a search engine is punished.

Baidu Snapshot

Snapshot time from Baidu, can see the Baidu Spider program to the site's liking, or the update frequency of the other site, if the other side of the snapshot time is relatively new, the search spider has been crawling, then the spider program can track links in the site crawling to our site, and then crawl our site page.

Also, to view the snapshot page of the other site, from the snapshot page can understand Baidu search spiders are completely crawl the bottom of the page links to the content of the area, because some Web page volume is relatively large, and the spider program to crawl the size of the page generally have size limit, more than the limit of the size of the part, will not be crawled, If this is the case, even if the exchange of links, there is no effect, let alone transfer weight.

Number of sites included

Through this factor, you can check whether the other side of the site is k, such as the other site's total number of pages, but is not included in Baidu, from the theory, this site may have been K phenomenon.

This article by www.huafuw.com webmaster Wu Fei: Original, reprint please indicate the source, thank you. Personal point of view, I hope everyone criticized the guide!