Zen-cart Seo Policy

1. Domain Name and host policy

 

1.1 domain names registered with keywords should be preferred, such as www.hrtbuy.com. Google prefers keyword domain names.

 

1.2 The time for purchasing a domain name should be higher than three years. The more years you purchase, the higher the weight of the domain name.

 

1.3 do not register a domain name that has been replaced by Google K in the site before domain name registration.

 

1.4 try to select virtual hosts from the countries where the target customers are located. As a result, the access speed of the target customers is faster, and the priority for servers to be placed in the countries where the website is located is higher.

 

1.5 when purchasing a host, check whether the IP address has been penalized by the search engine. If the IP address has a site that has been downgraded, change the host again.

 

1.6 virtual hosts purchased must be good brands, because the stability of machines is also a factor affecting rankings.

 

2. website architecture Policy

 

2.1 enable the Zen-cart wind wheel to test the meta attributes of the homepage, channel page, and inner page (including titel, discription, keywords, and copyright information). Based on the page matching, effectively deploy keywords in each page, so as to achieve the ultimate in nature, do not deliberately increase the keyword density. Generally, the title cannot exceed 80 characters, the description cannot exceed 200 characters, and the keywords cannot exceed 100 characters.

 

2.2 The static page of the site and make it have a good structure (note that the path length is controlled ). Taking the product and product catalog page as the core, the website structure with a clear core and high relevance is built. The content on the product page is unique and does not repeat with other pages. The on-site import link is correct, use 404.htmfor error pages that are invalid due to updates or other reasons. Important product and directory pages must remain unchanged after large website adjustments. If changes have been made, the original path 301 must be permanently redirected to the new page; after you confirm the primary domain name on the homepage, 301 of other domain names will be directed to the primary domain name.

 

2.3 roborobots.txt and nofollow attributes in the site, shielding some directories and pages that conflict with page optimization or should not be captured by search engines.

 

2.4 generate and submit sitemap or RSS feed.

 

2.5 optimize program code, remove redundant code, and compress code irrelevant to the body.

 

2.6 Add the alt description to the goods matching diagram. This is a good place for you to put keywords.

 

2.7 The product title is marked with

 

2.8 On the product page, Topic Page, topic homepage, channel page, and the promotion, search, and Forum links related to the main content of this page.

 

2.9 preset related keywords in the search engine text input box on the base page.

 

2.10 avoid using JS, Flash, and large graph articles too much to create the entire page. If necessary, you must leave text content in the page.

 

2.11 repeat the body title and keywords with comments before <./body>.

 

2.12 The keyword layout and density are suitable to keep the keyword density between 2% and 6%.

 

2.13 The site content remains updated frequently, and the page content is continuously increased.

 

Iii. Keyword Policy

 

3.1 use keyword tools such as Google trend and keyword tools to view the attention and competition of target keywords.

 

3.2 do not blindly select the top keywords. It is also good to select some words with more accurate ranking back. Select the Primary and Secondary keywords.

 

3.3 long tail keywords.

 

Iv. link policy

 

Link construction can effectively improve keyword ranking, accelerate search engine indexing, increase the weight of website domain names, and generate direct traffic. Therefore, link construction is very important.

 

 

More than 4.1 Exchange links with excellent websites of the same type. text or image links are used to ensure that the home pages of the cooperative websites and cooperative topics have links from the corresponding links to the home pages, each webpage of the partner website has a link to the homepage.

 

4.2 social media channel construction: important pages are added to bookmarks and webcasts such as Google buzz, Twitter, Facebook, Yahoo, Digg, LinkedIn, AOL, and live.

 

4.3 use email to subscribe to notifications and create product newsletters on your website.

 

4.4 The Key to external links is the number and quality of imported links. Do not only count.