Foshan seo talk about keyword strategy and skills (SEO and its keyword strategy):
Although keyword META tag is ranked the top of the Golden Key era has gone, but keyword technology is still a good SEO key technology one. Only their application category has changed, SEO will no longer put a number of keywords in the META tag to get high rankings, but to find those who have the most meaningful business keywords, and use it to improve the site traffic. Keywords are the words or phrases that users use when searching for related pages, and the words that search engines use to create index tables. Choosing keywords is one of the most important SEO tasks, but often lacks discussion and research. Without the right keywords, seo work will be less than the effort.
To understand what information consumers are looking for through search engines, there are a number of tools to help you find those keywords profitable so that you can decide to use those terms to optimize your site. This is one of the important aspects of SEO. Most SEO companies will guide how to determine the exact keyword terminology. The best way to do this is to survey the viewers, that is, "How do you find our site?" If they say it through Google, then ask them what words they enter into the search engine. Another approach is to mimic the user's input to your product or service to the search engine and analyze the top 10 sites. You can also choose to use tools such as Google Advertising Word advice tool or overture.
What does the viewer search for? Important keywords are embodied in title tags, meta description tags, headline tags (H1, H2, etc.), HTML text content, and linked anchor text.
If the page does not contain the key words to optimize, how can the search engine know to return those keywords for the query? Key words, search engines according to the location of the term, given its corresponding weight. Keywords appear in important places, such as title tags, soft text, anchor text, text near the top of the page, headings tags, and highlighted text content, and some secondary places, such as ALT text, description tags, domain names, and URLs.
Even if there are links from famous, relevant authoritative websites pointing to the website, if there is no suitable cat text, then what is the significance of these links? Can you guarantee that the site is designed and developed in a search engine friendly way? Therefore, the key words are very important, worthy of scrutiny, it is necessary to study how to find the most accurate keywords.
Keyword strategy mainly includes keyword selection, layout and density, aiming to improve page relevance. SEO work is around the product key words, so the choice of key words related to the whole SEO work can be effectively carried out.
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