Four months how I will be the site to do the industry second

Last December took over a station that took four months to make it the industry second, the bitterness of which only itself clear. Let's share with you today some of my experience in running this site.

The first stage: confused

I quit my job last October, I got a job in November, I accidentally dropped a resume on this company, and then I called to ask for an interview. The company went to work in a muddle. Come when the site online time has been a month or two this way, no one has been optimized before, when I get the site is confused. At that time, I remember asking the manager to optimize what keywords, the manager may not understand this piece, casually said two keywords. So I did it according to the key words the manager gave me. I did not want to use the homepage to do these keywords, and later confirmed that I was right. Do not know at that time how to think the home page unexpectedly did not put we need to do the keyword but will need to do the keyword layout to the column page.

Stage Two: Patience

After I got this website, I started to study the website. Do not see do not know a look startled, this site in my opinion there are many do not reach my standard places, such as: URL problems, page title, keywords, description layout, the entire framework and so on. The biggest problem is the URL problem. At that time the URL is very confusing, there is no hierarchy, URLs are very long parameters. So I wrote a website modification proposal for the current situation of this website. Because the website is not I do Plus to the website program is not proficient so will this task to the website construction yonder. They haven't been modified for a long time since they were sent there. Looking for them is also not modified. That time is also more painful. The site has not been modified and there is no way to operate, that a period of time to do the relevant preparation, for example, to find out the chain of resources, to add statistical code to the website, add 404 error page, to the website compression. I may have written a revised proposal to carry out more difficult, so the Internet company has not been changed. Finally unbearable manager directly called the responsible to do this station to our company part-time, each month to give him how much money, the specific amount of money this I did not ask. Money can make the mare, this trick really works, in my urge under the website also slowly become my expected effect.

Phase III: Suffering

Early on I and another female colleague optimization. My colleague was transferred from the sales department, so I taught her how to do the optimization. I am the pursuit of perfection, so one thing I repeatedly stressed her, hair outside the chain must be diversified, remember to publish a number of outside the chain on a website. Do not go to the top of the webmaster forum to get outside the chain. It turns out that my colleague was a good worker, and she did exactly what I did. Probably optimized more than 10 ten or twenty days the manager told us that if the site has 1000ip a day, if you have my reward for a person 500. He said one thing to encourage us, the other is to give us pressure. I was under a lot of pressure. Based on this I would like to have no rankings in the site of the situation how to bring traffic to the site. Think about it I decided to use encyclopedia to give the site with traffic, so not only to the site to do outside the chain can also directly to the site to bring customers, or from the customer browsing the process of feedback from the site also need to do what improvement. There is also an episode that is later to know that our site does not only do these several keywords, the company's business is many, so need to do the main keyword has twenty or thirty. This can not blame the manager, he does not understand this, thanks to the timely understanding also thanks to the Column page layout of the key words, need to do other words I will put these keywords to other columns on it. If the original use of the first page to do the keyword that is over. So I added twenty or thirty pages to the site, edited twenty or thirty encyclopedias, and then add these pages to the extended reading. Because the extended reading I added is really relevant to the term and the content does make the user understand more, these are all added successfully. At that time through the Baidu encyclopedia to the flow of traffic every day in the rise, we are very relieved that the manager is also very relieved, through the encyclopedia to the flow of the final no further rise. Maximum can bring more than 200 IP. We also know that through the encyclopedia to bring traffic is only a moment, which day the encyclopedia has been deleted or Wikipedia does not add extended reading that we have nothing. So we keep looking for outside the chain of resources, hair outside the chain. Then a man was recruited. Early is equal to the three of us who are doing it. The new colleagues also do not understand what, and then slowly become familiar with. At that time I want to specifically let a person responsible for the internal update of the site, because the manager thought of a method, called Sales staff to update, I know they will not be updated to update my specifications but because the hardware can not keep up with my compromise. In fact, they did not finish the task. Because most of our key words are arranged in the home page, so we send out the chain is a link with the column pages, I was also worried because the weight of the column page is relatively low and with other competitors to the words no advantage, then found that the column page is the same do the ranking.

phase Fourth: Results

At the beginning I also encouraged two female colleagues, said that if a keyword to do the home page to invite them to eat. I broke my promise. Perhaps because they have not done two, so they release the quality of the chain is good. Later I summed up, the more I think that they will be the release of the chain of SEO quality is low, the more did not do the distribution of SEO outside the chain quality is high, this slightly ironic. Not long after the relevant keyword rankings have come up. We rode the hot iron, and we did it for about four months. Our website is ranked second in the industry. And the industry's first site gap is still very large. According to my understanding of the industry's first website operation was started in 2010, and operators have four, there is a dedicated website building personnel, what ideas can be achieved in time. And this piece of us is a short plate, there are ideas can not be achieved immediately.

Four months to do the industry second I think there are the following reasons: First, the industry's competitors are not doing optimization. I don't know about that. Second, our optimization policy and implementation are not too wrong. Summing up this period of time the main work: the early revision of the site, and then through the Baidu Encyclopedia drainage, and then is to do outside the chain every day. The article by the Hefei website constructs http://www.mingxiweb.com to publish in A5, reprint please specify.