From base to carving beam: On the shift of the center of SEO

Creating a website is like building a beautiful pavilion. The nine-storey platform, starting from the base soil. Every SEO friend will experience a beginning plowed, indomitable, focus on the external chain of work on the period. This period, is the foundation of the work, is "base". "Base" to a certain time, when embarking on the "superstructure" of the layout, I would like to call it "carved beam." Today, I would like to talk about from "base" to "carved beam" of the conversion process, talk about the increase in ranking after the focus of work.

The reason to talk about this problem is because I see a lot of SEO friends in the initial work after the confusion. The general problem is, when the site ranked excellent and stable, we will continue to be in such as hair outside the chain, exchange links, write soft text, blog, and so on outside the chain of work continue to invest it? Here, the author's view is that the earth is valuable, carving the price higher. This period, the work of the chain, should be gradually reduced, rather than invest and now flat or even more than the current energy.

So, what is the carving beam, how to carve the beam? Where does our energy weigh?

One is to focus on the user experience. We should put more effort into the user experience above, the user experience is the next step of our focus. Does not pay attention to the user experience, continues the optimization and the promotion will be source, non-existent. I have been optimized for a township retail company's website. At that time, I think the chain is the most important, the most should devote their energy to work. Of course, it is true in the early days. But after the initial stage, I still devote a lot of energy, still focus on the work of "base" above. Because the key word went up at that time, the chain became more important, I did my best to do more outside the chain. Outside the chain more and more time, the retail company website ranking is one day down. The more outside the chain, the faster it goes, and the two become strangely negative correlations. I seriously analysis, the reason, the key is in Baidu for the site user experience of the study, bounce rate, PV volume. In fact, there are many sites can be maintained better, the user experience to achieve the best. But a lot of excellent SEO workers, have fallen into my years of similar continuous base, do not think of the misunderstanding of the carved beam. After an article has been written, there is not much communication, there is no interactive information after the release of the comment, or the update is slow. Such, are the bottleneck of the development of the website. The key to the user experience, Word, is "interaction". Interaction is to maintain the good atmosphere of the site, dare to write, as well as their own site friends responsible attitude. This kind of attitude is the premise of user experience.

Second, emphasis on Web analytics. Here, we should start with two aspects. One is the analysis of data types. For example, statistical tool jump rate, bounce rate is related to the quality of the article. To make every one of your friends can happily write comments, express feelings, and let their articles have quality, update the frequency to maintain, so as to have the lowest jump rate, high PV,PV is your site's highest value performance.

This also relates to the user experience mentioned above. The second is the analysis of the website structure. When stacked on top of the chain, we may overlook the most critical points in the site structure. After the initial period, the rankings gradually slipped over time, which is not the problem of the chain but the structure. With the author's experience, only a good structure supplemented by the link to maintain a stable ranking. There is only a link, as if the platform is not seen, only a layer of soil piling on the basis, will not be long. Many sites, it is not careful analysis of the structure, a lot of errors over time, ranked 1.1 points slipped. Therefore, we must be a good start to check their own structure, this is the site rankings up after the core.

Thirdly, it is more important than website mining. After maintaining the user experience and analyzing the structure, the next step of "carving beam" is to excavate the long tail word of the website. Long tail Word This is not the excavation, so the energy must be put on the whole. That's the long tail of digging up catalogs and products, and finding lots of long tail words. Both the catalogue and the product can be derived from a long tail to the lower end. It is worth mentioning that there is another way: through statistical tools, statistics on what keywords come to our website. Every day, there are a lot of keywords, statistics of the source of these keywords, but also a good way to dig. Here are some examples, such as the retail word just mentioned, we can find from Baidu. For example, "How to find retail companies", "What is the best rural retail company", and so on. Baidu knows and pastes a lot about this information. Dig up some of the way users ask questions and get the retail information they need from these methods. Believe very quickly, you will be able to find out a lot of words, so as to carry out their own website promotion. Remember, the long tail is traffic, is the embodiment of the values of their own website.

The above three points, is the author of "base" after the "carved beam" the work of a little humble opinion. After the initial period, the focus of our work should be shifted to these aspects. The foundation is thick, the structure is reasonable, experience outstanding "nine layer of platform"--such website, is our pursue. To this end, it is time to focus on different tasks. This is also the art of SEO work.

This article originates from the Ninja Station group http://www.renzhe.org/stationmaster Original reprint, please keep the link to thank.