From "Black Terakado" to see the impetuous, bubble of the live industry

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From last year, live into the unprecedented stage of the fiery, in addition to constructed the first derivation of the panda TV, Fighting fish, pepper, ying and so on a series of live platform has arisen. According to the data of the AIDS Advisory report, the number of platforms on the mainland in 2015 has been close to 200, the vast number of live platforms in the market efficiency has reached a market level of 9 billion yuan, and now the number of users of different broadcast platforms, has now entered the 200 million scale ... It can be said that the current broadcast industry, whether in the development of scale or economic benefits, has reached a rare stage of development in the Internet history.

Irritability, passion, madness, these are generally referred to the meaning of adjectives, at this time used in the live industry appropriate.

But as with many other things, the negative effect of the rapid upsurge of too much, is the imbalance of the development of the industry, the live industry as quickly swept the internet trend in a short period of time, behind the same has not underestimated the industry shackles, especially in the follow-up, fish and other live platforms have been burst of various negative scandals, The industry's impetuous, bubble, fraud and other information also began to emerge in the media spotlight light.

The Terakado into the "black": The popularity of the original can be happy to brush

Live industry because of the gathering of the net red and all kinds of beauty and once fame, so the various live platforms equipped with this Dongfeng are springing up, but in this lack of rationality and the industry order, the platform in order to catch up and rapid rise, usually will choose the sword to go Pifo adventure way. Earlier, the national husband constructed on the micro-Bo on the fight fish female anchor of the event, and this incident has not been forgotten in the case, the audience on the live user data false news and surfaced in the media newspapers.

If the female anchor of Fighting fish is the host's personal behavior, then the "black Terakado" incident is obviously the platform of the party responsibility-in a netizen choose to live on the platform of the test process, the user chose to let the entire live content black screen way, but in this up to 3 hours of full black screen test process, There are 21 viewers who have been sticking to the test content. After the incident, a large number of media believe that the "black Terakado" event is a typical manifestation of fake live platform.

However, according to the information of the netizens, the "black Terakado" is not accidental but someone deliberately for the practice, because before the audience announced its users more than 100 million, there are industry people have said that the data is full of water, so this time through the "black Terakado" incident deliberately dug a pit, The ignorant fearless of the guest will plop down to jump, formally completed the unveiling of the broadcast platform fake the opening song of the huge prologue.

Live platform Brush data fake: Is there a quiet place on the internet?

China's Internet has the largest user base, in terms of market benefits and potential has immeasurable value, so how to quickly encroach on the market to sweep users, which is almost all the Internet industry companies are focusing on. However, in this common face of the competitive focus, there is always the enterprise view by taking the shortest way to achieve the goal of multiplier, so, e-commerce in the field of some people like to brush, the field of some people like to brush, create investment industry someone likes to brush ... Today, the live platform has inevitably entered the hi-brush industry.

The only effect that a variety of hi-brush can bring is the party's own enjoyment.

Whether the media or users, or other industry competitors, can not be low IQ to be fooled by the data, so the brush list data in addition to paralysis investors and ordinary users, almost will not improve the brush list companies in the industry any status and reputation. In contrast to the consequences of this type of counterfeiting, the vicious result of this brush list behavior is to disrupt the order of the industry, the Internet is increasingly lost in the clean environment today, this fraud is interfering with the benign development of the industry.

And by brushing the list of fake data to meet the popularity of the live anchor, which for the realistic broadcast of the anchor also means harm. On the platform of the Internet, the female host chooses the platform but the platform uses the false data to give back the female anchor, this kind of unequal "exchange" behavior is an unbalanced relationship with the blind female anchor. The vicious behavior of cheating the female anchor again and again in the case of cheating the user and the investor is urgently needed to call the relevant departments to supervise.

The industry needs self-discipline due to the rampant bubbles and impetuous internet counterfeiting

and e-commerce brush List, VC industry to make false investment and financing data, such as fake data fraud, such as the way the live industry through the brush list of the bad extent of the tour without, the result of this vicious result will lead to chaos and disorderly development of the whole industry. In this case, the industry has long pointed out that, in addition to the departments concerned about the phenomenon of industry fraud regulation and restraint, the industry's self-discipline and self-demand, is to avoid the adverse phenomenon of the mainstream choice. In the "Black Terakado" incident, the company's lack of self-discipline is evident.

More importantly, in the current broadcast industry in the market, if the broadcast platform blindly through this way of fraud to gain attention, such a way even a short time for the platform to pull a few users, but such users will not feel the platform's real service and experience. In particular, relying on fraud to deceive users once found themselves is not willing to come to the platform, most of the user's choice is decisive leave, this for the platform of fraud, is not a lend your money result?

Whether it is under the pressure of investors or industry competition, live platform once the view through the non-normal way to take shortcuts, in the case of the paper can not wrap the fire, sooner or later will taste the consequences of this phenomenon of fraud. Since then the food field of the melamine incident, 315 each year by CCTV exposure of various food add false events, and the recent Internet field of various fraud phenomenon, and so on, and so on, the consequences of these fake enterprises, all without exception suffered by the entire industry and users of the spit.

Do these companies in the live industry have to follow the same footsteps?

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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From "Black Terakado" to see the impetuous, bubble of the live industry